Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011904 | DoorDash | $155.13 | $46.54 | $108.59 | 2026-03-08 19:54:31 |
| TXN-01009507 | DoorDash | $55.67 | $16.70 | $38.97 | 2026-03-08 19:52:54 |
| TXN-01016314 | Toast | $47.46 | $1.23 | $46.23 | 2026-03-08 19:52:53 |
| TXN-01015211 | GrubHub | $118.97 | $35.69 | $83.28 | 2026-03-08 19:52:22 |
| TXN-01019635 | Clover | $55.89 | $1.34 | $54.55 | 2026-03-08 19:50:06 |
| TXN-01010451 | DoorDash | $125.89 | $37.77 | $88.12 | 2026-03-08 19:48:52 |
| TXN-01013878 | UberEats | $86.97 | $26.09 | $60.88 | 2026-03-08 19:48:16 |
| TXN-01018430 | Square | $107.85 | $3.13 | $104.72 | 2026-03-08 19:47:26 |
| TXN-01014820 | GrubHub | $51.98 | $15.59 | $36.39 | 2026-03-08 19:40:14 |
| TXN-01019611 | Clover | $115.45 | $2.77 | $112.68 | 2026-03-08 19:37:35 |
| TXN-01011825 | DoorDash | $119.76 | $35.93 | $83.83 | 2026-03-08 19:35:40 |
| TXN-01010835 | DoorDash | $54.82 | $16.45 | $38.37 | 2026-03-08 19:34:02 |
| TXN-01013695 | UberEats | $61.10 | $18.33 | $42.77 | 2026-03-08 19:32:56 |
| TXN-01014263 | UberEats | $49.39 | $14.82 | $34.57 | 2026-03-08 19:29:30 |
| TXN-01014945 | GrubHub | $59.19 | $17.76 | $41.43 | 2026-03-08 19:28:48 |
| TXN-01017091 | Toast | $53.05 | $1.38 | $51.67 | 2026-03-08 19:27:54 |
| TXN-01014577 | UberEats | $147.22 | $44.17 | $103.05 | 2026-03-08 19:27:01 |
| TXN-01009511 | DoorDash | $92.98 | $27.89 | $65.09 | 2026-03-08 19:26:13 |
| TXN-01012264 | DoorDash | $84.09 | $25.23 | $58.86 | 2026-03-08 19:23:15 |
| TXN-01018515 | Square | $54.54 | $1.58 | $52.96 | 2026-03-08 19:22:24 |
| TXN-01015291 | GrubHub | $129.05 | $38.72 | $90.33 | 2026-03-08 19:21:14 |
| TXN-01015786 | Toast | $45.43 | $1.18 | $44.25 | 2026-03-08 19:20:04 |
| TXN-01011294 | DoorDash | $125.06 | $37.52 | $87.54 | 2026-03-08 19:19:06 |
| TXN-01018125 | Square | $109.14 | $3.17 | $105.97 | 2026-03-08 19:17:45 |
| TXN-01014851 | GrubHub | $47.52 | $14.26 | $33.26 | 2026-03-08 19:16:43 |