Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017300 | Toast | $70.33 | $1.83 | $68.50 | 2026-03-08 11:40:17 |
| TXN-01017385 | Toast | $44.64 | $1.16 | $43.48 | 2026-03-08 11:39:33 |
| TXN-01018675 | Square | $127.45 | $3.70 | $123.75 | 2026-03-08 11:37:33 |
| TXN-01018301 | Square | $126.12 | $3.66 | $122.46 | 2026-03-08 11:33:04 |
| TXN-01019047 | Square | $87.53 | $2.54 | $84.99 | 2026-03-08 11:31:58 |
| TXN-01010864 | DoorDash | $105.05 | $31.51 | $73.54 | 2026-03-08 11:29:27 |
| TXN-01013431 | UberEats | $112.31 | $33.69 | $78.62 | 2026-03-08 11:27:58 |
| TXN-01016125 | Toast | $63.10 | $1.64 | $61.46 | 2026-03-08 11:23:13 |
| TXN-01011331 | DoorDash | $134.53 | $40.36 | $94.17 | 2026-03-08 11:23:10 |
| TXN-01012204 | DoorDash | $81.74 | $24.52 | $57.22 | 2026-03-08 11:19:30 |
| TXN-01013854 | UberEats | $145.10 | $43.53 | $101.57 | 2026-03-08 11:17:53 |
| TXN-01011384 | DoorDash | $98.22 | $29.47 | $68.75 | 2026-03-08 11:17:11 |
| TXN-01011136 | DoorDash | $158.11 | $47.43 | $110.68 | 2026-03-08 11:12:54 |
| TXN-01014055 | UberEats | $117.60 | $35.28 | $82.32 | 2026-03-08 11:12:40 |
| TXN-01009484 | DoorDash | $62.77 | $18.83 | $43.94 | 2026-03-08 11:12:05 |
| TXN-01016575 | Toast | $44.61 | $1.16 | $43.45 | 2026-03-08 11:11:12 |
| TXN-01012311 | DoorDash | $139.18 | $41.75 | $97.43 | 2026-03-08 11:05:21 |
| TXN-01014544 | UberEats | $81.29 | $24.39 | $56.90 | 2026-03-08 11:05:01 |
| TXN-01019676 | Clover | $122.51 | $2.94 | $119.57 | 2026-03-08 11:02:34 |
| TXN-01019140 | Square | $96.48 | $2.80 | $93.68 | 2026-03-08 11:00:42 |
| TXN-01010626 | DoorDash | $150.79 | $45.24 | $105.55 | 2026-03-08 10:56:16 |
| TXN-01014344 | UberEats | $124.75 | $37.42 | $87.33 | 2026-03-08 10:55:42 |
| TXN-01018836 | Square | $97.74 | $2.83 | $94.91 | 2026-03-08 10:54:13 |
| TXN-01010816 | DoorDash | $100.94 | $30.28 | $70.66 | 2026-03-08 10:53:55 |
| TXN-01012197 | DoorDash | $149.36 | $44.81 | $104.55 | 2026-03-08 10:42:16 |