Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014369 | UberEats | $148.34 | $44.50 | $103.84 | 2026-03-08 10:40:28 |
| TXN-01009715 | DoorDash | $45.20 | $13.56 | $31.64 | 2026-03-08 10:37:42 |
| TXN-01018843 | Square | $86.28 | $2.50 | $83.78 | 2026-03-08 10:33:47 |
| TXN-01013492 | UberEats | $107.06 | $32.12 | $74.94 | 2026-03-08 10:27:54 |
| TXN-01017436 | Toast | $92.55 | $2.41 | $90.14 | 2026-03-08 10:26:34 |
| TXN-01011206 | DoorDash | $86.93 | $26.08 | $60.85 | 2026-03-08 10:23:12 |
| TXN-01011303 | DoorDash | $68.44 | $20.53 | $47.91 | 2026-03-08 10:22:06 |
| TXN-01015954 | Toast | $106.62 | $2.77 | $103.85 | 2026-03-08 10:21:44 |
| TXN-01016135 | Toast | $119.65 | $3.11 | $116.54 | 2026-03-08 10:18:26 |
| TXN-01011940 | DoorDash | $72.89 | $21.87 | $51.02 | 2026-03-08 10:15:44 |
| TXN-01013779 | UberEats | $75.75 | $22.72 | $53.03 | 2026-03-08 10:06:39 |
| TXN-01013796 | UberEats | $147.26 | $44.18 | $103.08 | 2026-03-08 10:03:44 |
| TXN-01014009 | UberEats | $123.19 | $36.96 | $86.23 | 2026-03-08 09:55:08 |
| TXN-01010111 | DoorDash | $135.68 | $40.70 | $94.98 | 2026-03-08 09:45:41 |
| TXN-01009598 | DoorDash | $102.01 | $30.60 | $71.41 | 2026-03-08 09:44:19 |
| TXN-01016658 | Toast | $130.86 | $3.40 | $127.46 | 2026-03-08 09:43:18 |
| TXN-01009993 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-08 09:41:11 |
| TXN-01011022 | DoorDash | $144.48 | $43.34 | $101.14 | 2026-03-08 09:36:28 |
| TXN-01010484 | DoorDash | $92.55 | $27.76 | $64.79 | 2026-03-08 09:36:04 |
| TXN-01013824 | UberEats | $45.29 | $13.59 | $31.70 | 2026-03-08 09:31:59 |
| TXN-01016971 | Toast | $87.42 | $2.27 | $85.15 | 2026-03-08 09:29:16 |
| TXN-01014841 | GrubHub | $136.86 | $41.06 | $95.80 | 2026-03-08 09:26:34 |
| TXN-01019652 | Clover | $50.93 | $1.22 | $49.71 | 2026-03-08 09:25:36 |
| TXN-01014798 | GrubHub | $151.72 | $45.52 | $106.20 | 2026-03-08 09:13:57 |
| TXN-01015218 | GrubHub | $46.14 | $13.84 | $32.30 | 2026-03-08 09:06:50 |