Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015187 | GrubHub | $55.28 | $16.58 | $38.70 | 2026-03-08 17:51:46 |
| TXN-01015721 | GrubHub | $89.66 | $26.90 | $62.76 | 2026-03-08 17:28:43 |
| TXN-01015693 | GrubHub | $105.60 | $31.68 | $73.92 | 2026-03-08 16:53:11 |
| TXN-01015716 | GrubHub | $149.59 | $44.88 | $104.71 | 2026-03-08 16:38:09 |
| TXN-01015733 | GrubHub | $126.30 | $37.89 | $88.41 | 2026-03-08 15:40:17 |
| TXN-01014800 | GrubHub | $97.72 | $29.32 | $68.40 | 2026-03-08 15:32:52 |
| TXN-01015016 | GrubHub | $66.79 | $20.04 | $46.75 | 2026-03-08 14:34:05 |
| TXN-01015155 | GrubHub | $143.14 | $42.94 | $100.20 | 2026-03-08 14:29:19 |
| TXN-01015185 | GrubHub | $75.49 | $22.65 | $52.84 | 2026-03-08 14:28:50 |
| TXN-01015492 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-08 13:37:52 |
| TXN-01015465 | GrubHub | $135.03 | $40.51 | $94.52 | 2026-03-08 12:59:01 |
| TXN-01015165 | GrubHub | $75.22 | $22.57 | $52.65 | 2026-03-08 12:56:02 |
| TXN-01015624 | GrubHub | $150.75 | $45.23 | $105.52 | 2026-03-08 12:46:27 |
| TXN-01015219 | GrubHub | $123.26 | $36.98 | $86.28 | 2026-03-08 12:05:04 |
| TXN-01015442 | GrubHub | $110.15 | $33.05 | $77.10 | 2026-03-08 12:00:50 |
| TXN-01014737 | GrubHub | $80.16 | $24.05 | $56.11 | 2026-03-08 12:00:28 |
| TXN-01014841 | GrubHub | $136.86 | $41.06 | $95.80 | 2026-03-08 09:26:34 |
| TXN-01014798 | GrubHub | $151.72 | $45.52 | $106.20 | 2026-03-08 09:13:57 |
| TXN-01015218 | GrubHub | $46.14 | $13.84 | $32.30 | 2026-03-08 09:06:50 |
| TXN-01014797 | GrubHub | $47.75 | $14.32 | $33.43 | 2026-03-08 08:54:34 |
| TXN-01015153 | GrubHub | $130.34 | $39.10 | $91.24 | 2026-03-08 08:15:52 |