Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017664 | Toast | $139.19 | $3.62 | $135.57 | 2026-03-21 14:02:11 |
| TXN-01015957 | Toast | $98.29 | $2.56 | $95.73 | 2026-03-21 13:57:50 |
| TXN-01016230 | Toast | $39.74 | $1.03 | $38.71 | 2026-03-21 13:54:33 |
| TXN-01016700 | Toast | $112.72 | $2.93 | $109.79 | 2026-03-21 13:51:47 |
| TXN-01016305 | Toast | $88.45 | $2.30 | $86.15 | 2026-03-21 13:50:06 |
| TXN-01016460 | Toast | $70.73 | $1.84 | $68.89 | 2026-03-21 13:33:42 |
| TXN-01016494 | Toast | $47.66 | $1.24 | $46.42 | 2026-03-21 13:32:11 |
| TXN-01017100 | Toast | $89.78 | $2.33 | $87.45 | 2026-03-21 13:32:05 |
| TXN-01016121 | Toast | $45.55 | $1.18 | $44.37 | 2026-03-21 13:19:53 |
| TXN-01016824 | Toast | $96.08 | $2.50 | $93.58 | 2026-03-21 13:14:21 |
| TXN-01017002 | Toast | $122.70 | $3.19 | $119.51 | 2026-03-21 13:08:52 |
| TXN-01015867 | Toast | $102.57 | $2.67 | $99.90 | 2026-03-21 13:03:23 |
| TXN-01016267 | Toast | $130.47 | $3.39 | $127.08 | 2026-03-21 11:57:42 |
| TXN-01016006 | Toast | $59.73 | $1.55 | $58.18 | 2026-03-21 11:54:00 |
| TXN-01017341 | Toast | $66.99 | $1.74 | $65.25 | 2026-03-21 11:39:50 |
| TXN-01016707 | Toast | $135.20 | $3.52 | $131.68 | 2026-03-21 10:51:33 |
| TXN-01016699 | Toast | $114.24 | $2.97 | $111.27 | 2026-03-21 10:16:29 |
| TXN-01016871 | Toast | $55.46 | $1.44 | $54.02 | 2026-03-21 10:10:00 |
| TXN-01017445 | Toast | $90.76 | $2.36 | $88.40 | 2026-03-21 10:08:51 |
| TXN-01017622 | Toast | $138.73 | $3.61 | $135.12 | 2026-03-21 09:40:11 |
| TXN-01016469 | Toast | $68.89 | $1.79 | $67.10 | 2026-03-21 08:47:17 |
| TXN-01017360 | Toast | $79.14 | $2.06 | $77.08 | 2026-03-21 08:21:21 |
| TXN-01017287 | Toast | $60.91 | $1.58 | $59.33 | 2026-03-21 07:04:25 |
| TXN-01017152 | Toast | $90.01 | $2.34 | $87.67 | 2026-03-20 22:37:53 |
| TXN-01016133 | Toast | $112.31 | $2.92 | $109.39 | 2026-03-20 22:05:21 |