Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015792 | Toast | $141.41 | $3.68 | $137.73 | 2026-03-20 21:33:21 |
| TXN-01017314 | Toast | $123.34 | $3.21 | $120.13 | 2026-03-20 20:35:20 |
| TXN-01016942 | Toast | $136.16 | $3.54 | $132.62 | 2026-03-20 20:20:59 |
| TXN-01017302 | Toast | $78.77 | $2.05 | $76.72 | 2026-03-20 19:48:28 |
| TXN-01016712 | Toast | $50.40 | $1.31 | $49.09 | 2026-03-20 19:30:00 |
| TXN-01016815 | Toast | $133.10 | $3.46 | $129.64 | 2026-03-20 19:25:51 |
| TXN-01016352 | Toast | $115.06 | $2.99 | $112.07 | 2026-03-20 19:18:53 |
| TXN-01015798 | Toast | $78.78 | $2.05 | $76.73 | 2026-03-20 19:09:15 |
| TXN-01015898 | Toast | $70.19 | $1.82 | $68.37 | 2026-03-20 19:08:18 |
| TXN-01016226 | Toast | $126.85 | $3.30 | $123.55 | 2026-03-20 19:08:04 |
| TXN-01016864 | Toast | $123.92 | $3.22 | $120.70 | 2026-03-20 18:53:03 |
| TXN-01017220 | Toast | $64.99 | $1.69 | $63.30 | 2026-03-20 18:39:24 |
| TXN-01016916 | Toast | $50.81 | $1.32 | $49.49 | 2026-03-20 18:34:21 |
| TXN-01016088 | Toast | $82.79 | $2.15 | $80.64 | 2026-03-20 18:31:24 |
| TXN-01017581 | Toast | $90.13 | $2.34 | $87.79 | 2026-03-20 18:22:12 |
| TXN-01017233 | Toast | $80.46 | $2.09 | $78.37 | 2026-03-20 17:55:35 |
| TXN-01015991 | Toast | $48.71 | $1.27 | $47.44 | 2026-03-20 17:18:01 |
| TXN-01015763 | Toast | $93.13 | $2.42 | $90.71 | 2026-03-20 17:00:55 |
| TXN-01015855 | Toast | $139.35 | $3.62 | $135.73 | 2026-03-20 16:58:20 |
| TXN-01017632 | Toast | $125.55 | $3.26 | $122.29 | 2026-03-20 16:48:23 |
| TXN-01016168 | Toast | $120.88 | $3.14 | $117.74 | 2026-03-20 16:19:13 |
| TXN-01016473 | Toast | $71.84 | $1.87 | $69.97 | 2026-03-20 16:08:27 |
| TXN-01016561 | Toast | $39.80 | $1.03 | $38.77 | 2026-03-20 16:00:39 |
| TXN-01016029 | Toast | $60.98 | $1.59 | $59.39 | 2026-03-20 15:54:16 |
| TXN-01017555 | Toast | $56.53 | $1.47 | $55.06 | 2026-03-20 15:48:17 |