Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017289 | Toast | $126.29 | $3.28 | $123.01 | 2026-03-20 12:01:59 |
| TXN-01016982 | Toast | $81.63 | $2.12 | $79.51 | 2026-03-20 11:26:41 |
| TXN-01016463 | Toast | $89.72 | $2.33 | $87.39 | 2026-03-20 11:16:55 |
| TXN-01017354 | Toast | $84.03 | $2.18 | $81.85 | 2026-03-20 11:13:31 |
| TXN-01016671 | Toast | $74.41 | $1.93 | $72.48 | 2026-03-20 11:07:05 |
| TXN-01017035 | Toast | $124.85 | $3.25 | $121.60 | 2026-03-20 11:02:18 |
| TXN-01017680 | Toast | $92.85 | $2.41 | $90.44 | 2026-03-20 09:44:45 |
| TXN-01016402 | Toast | $42.83 | $1.11 | $41.72 | 2026-03-20 09:15:41 |
| TXN-01016162 | Toast | $119.27 | $3.10 | $116.17 | 2026-03-20 08:03:11 |
| TXN-01016557 | Toast | $43.10 | $1.12 | $41.98 | 2026-03-20 07:58:11 |
| TXN-01017368 | Toast | $65.91 | $1.71 | $64.20 | 2026-03-19 23:54:02 |
| TXN-01016607 | Toast | $62.43 | $1.62 | $60.81 | 2026-03-19 22:28:08 |
| TXN-01015809 | Toast | $65.31 | $1.70 | $63.61 | 2026-03-19 21:55:20 |
| TXN-01016765 | Toast | $138.60 | $3.60 | $135.00 | 2026-03-19 20:41:53 |
| TXN-01015939 | Toast | $94.83 | $2.47 | $92.36 | 2026-03-19 20:37:22 |
| TXN-01016224 | Toast | $116.62 | $3.03 | $113.59 | 2026-03-19 20:30:50 |
| TXN-01017652 | Toast | $129.29 | $3.36 | $125.93 | 2026-03-19 20:16:46 |
| TXN-01017596 | Toast | $143.04 | $3.72 | $139.32 | 2026-03-19 20:00:38 |
| TXN-01016689 | Toast | $109.53 | $2.85 | $106.68 | 2026-03-19 19:57:25 |
| TXN-01016059 | Toast | $38.45 | $1.00 | $37.45 | 2026-03-19 19:54:33 |
| TXN-01016896 | Toast | $89.02 | $2.31 | $86.71 | 2026-03-19 19:53:56 |
| TXN-01017466 | Toast | $89.90 | $2.34 | $87.56 | 2026-03-19 19:51:45 |
| TXN-01017660 | Toast | $91.70 | $2.38 | $89.32 | 2026-03-19 19:46:47 |
| TXN-01016739 | Toast | $67.67 | $1.76 | $65.91 | 2026-03-19 19:28:40 |
| TXN-01017682 | Toast | $47.98 | $1.25 | $46.73 | 2026-03-19 19:21:24 |