Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018560 | Square | $90.22 | $2.62 | $87.60 | 2026-03-15 11:53:10 |
| TXN-01017740 | Square | $67.52 | $1.96 | $65.56 | 2026-03-15 11:45:17 |
| TXN-01017759 | Square | $141.61 | $4.11 | $137.50 | 2026-03-15 11:10:19 |
| TXN-01018073 | Square | $78.13 | $2.27 | $75.86 | 2026-03-15 11:08:37 |
| TXN-01017946 | Square | $129.81 | $3.76 | $126.05 | 2026-03-15 10:01:58 |
| TXN-01017720 | Square | $136.10 | $3.95 | $132.15 | 2026-03-15 09:37:51 |
| TXN-01018623 | Square | $108.03 | $3.13 | $104.90 | 2026-03-15 08:40:46 |
| TXN-01018493 | Square | $88.78 | $2.57 | $86.21 | 2026-03-15 08:39:33 |
| TXN-01018666 | Square | $90.80 | $2.63 | $88.17 | 2026-03-15 07:14:22 |
| TXN-01018765 | Square | $99.52 | $2.89 | $96.63 | 2026-03-14 23:22:10 |
| TXN-01018517 | Square | $94.98 | $2.75 | $92.23 | 2026-03-14 22:50:33 |
| TXN-01018585 | Square | $103.47 | $3.00 | $100.47 | 2026-03-14 21:39:53 |
| TXN-01017838 | Square | $88.71 | $2.57 | $86.14 | 2026-03-14 21:15:08 |
| TXN-01018054 | Square | $113.39 | $3.29 | $110.10 | 2026-03-14 20:41:49 |
| TXN-01018782 | Square | $122.45 | $3.55 | $118.90 | 2026-03-14 20:36:47 |
| TXN-01018652 | Square | $85.26 | $2.47 | $82.79 | 2026-03-14 20:02:14 |
| TXN-01018107 | Square | $65.01 | $1.89 | $63.12 | 2026-03-14 19:52:01 |
| TXN-01017993 | Square | $47.91 | $1.39 | $46.52 | 2026-03-14 19:35:41 |
| TXN-01017996 | Square | $141.14 | $4.09 | $137.05 | 2026-03-14 19:19:17 |
| TXN-01018617 | Square | $110.45 | $3.20 | $107.25 | 2026-03-14 19:09:21 |
| TXN-01017782 | Square | $99.49 | $2.89 | $96.60 | 2026-03-14 19:06:40 |
| TXN-01018971 | Square | $88.19 | $2.56 | $85.63 | 2026-03-14 19:00:00 |
| TXN-01018103 | Square | $70.86 | $2.05 | $68.81 | 2026-03-14 18:50:41 |
| TXN-01018603 | Square | $124.76 | $3.62 | $121.14 | 2026-03-14 18:44:42 |
| TXN-01017932 | Square | $100.75 | $2.92 | $97.83 | 2026-03-14 18:41:40 |