Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016253 | Toast | $124.60 | $3.24 | $121.36 | 2026-03-19 19:09:56 |
| TXN-01017221 | Toast | $85.59 | $2.23 | $83.36 | 2026-03-19 19:02:22 |
| TXN-01017067 | Toast | $76.88 | $2.00 | $74.88 | 2026-03-19 18:55:32 |
| TXN-01016666 | Toast | $124.88 | $3.25 | $121.63 | 2026-03-19 18:55:29 |
| TXN-01015757 | Toast | $137.42 | $3.57 | $133.85 | 2026-03-19 18:50:38 |
| TXN-01016424 | Toast | $117.32 | $3.05 | $114.27 | 2026-03-19 18:11:47 |
| TXN-01015775 | Toast | $121.67 | $3.16 | $118.51 | 2026-03-19 18:04:32 |
| TXN-01017270 | Toast | $48.42 | $1.26 | $47.16 | 2026-03-19 18:00:58 |
| TXN-01016841 | Toast | $83.58 | $2.17 | $81.41 | 2026-03-19 17:58:47 |
| TXN-01016518 | Toast | $54.14 | $1.41 | $52.73 | 2026-03-19 17:56:58 |
| TXN-01016112 | Toast | $135.42 | $3.52 | $131.90 | 2026-03-19 17:54:58 |
| TXN-01016210 | Toast | $125.80 | $3.27 | $122.53 | 2026-03-19 17:50:59 |
| TXN-01016214 | Toast | $41.56 | $1.08 | $40.48 | 2026-03-19 17:50:35 |
| TXN-01017574 | Toast | $53.55 | $1.39 | $52.16 | 2026-03-19 17:14:13 |
| TXN-01017408 | Toast | $103.28 | $2.69 | $100.59 | 2026-03-19 16:59:46 |
| TXN-01017053 | Toast | $47.52 | $1.24 | $46.28 | 2026-03-19 16:38:52 |
| TXN-01017030 | Toast | $105.55 | $2.74 | $102.81 | 2026-03-19 16:21:32 |
| TXN-01016204 | Toast | $142.70 | $3.71 | $138.99 | 2026-03-19 15:49:15 |
| TXN-01017164 | Toast | $99.38 | $2.58 | $96.80 | 2026-03-19 15:19:07 |
| TXN-01016811 | Toast | $100.67 | $2.62 | $98.05 | 2026-03-19 15:16:37 |
| TXN-01016993 | Toast | $107.12 | $2.79 | $104.33 | 2026-03-19 15:12:27 |
| TXN-01016347 | Toast | $94.92 | $2.47 | $92.45 | 2026-03-19 14:55:22 |
| TXN-01016419 | Toast | $60.85 | $1.58 | $59.27 | 2026-03-19 14:51:57 |
| TXN-01016717 | Toast | $139.67 | $3.63 | $136.04 | 2026-03-19 14:36:05 |
| TXN-01016082 | Toast | $114.41 | $2.97 | $111.44 | 2026-03-19 14:26:58 |