Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016876 | Toast | $131.25 | $3.41 | $127.84 | 2026-03-19 14:16:18 |
| TXN-01016569 | Toast | $38.02 | $0.99 | $37.03 | 2026-03-19 13:51:31 |
| TXN-01017210 | Toast | $46.88 | $1.22 | $45.66 | 2026-03-19 13:49:47 |
| TXN-01015884 | Toast | $66.83 | $1.74 | $65.09 | 2026-03-19 13:38:14 |
| TXN-01016127 | Toast | $130.54 | $3.39 | $127.15 | 2026-03-19 13:37:38 |
| TXN-01016307 | Toast | $57.13 | $1.49 | $55.64 | 2026-03-19 13:27:50 |
| TXN-01016879 | Toast | $82.80 | $2.15 | $80.65 | 2026-03-19 12:58:26 |
| TXN-01017339 | Toast | $101.75 | $2.65 | $99.10 | 2026-03-19 12:47:34 |
| TXN-01016788 | Toast | $74.07 | $1.93 | $72.14 | 2026-03-19 12:35:15 |
| TXN-01017665 | Toast | $103.09 | $2.68 | $100.41 | 2026-03-19 12:34:21 |
| TXN-01016626 | Toast | $140.13 | $3.64 | $136.49 | 2026-03-19 12:34:19 |
| TXN-01016946 | Toast | $124.30 | $3.23 | $121.07 | 2026-03-19 12:19:47 |
| TXN-01017024 | Toast | $117.53 | $3.06 | $114.47 | 2026-03-19 12:14:43 |
| TXN-01016138 | Toast | $137.94 | $3.59 | $134.35 | 2026-03-19 12:12:27 |
| TXN-01016251 | Toast | $62.44 | $1.62 | $60.82 | 2026-03-19 12:04:49 |
| TXN-01016106 | Toast | $67.15 | $1.75 | $65.40 | 2026-03-19 11:58:27 |
| TXN-01017205 | Toast | $102.47 | $2.66 | $99.81 | 2026-03-19 11:32:44 |
| TXN-01015943 | Toast | $53.85 | $1.40 | $52.45 | 2026-03-19 11:15:42 |
| TXN-01017494 | Toast | $144.92 | $3.77 | $141.15 | 2026-03-19 11:06:43 |
| TXN-01016195 | Toast | $103.04 | $2.68 | $100.36 | 2026-03-19 11:06:40 |
| TXN-01017095 | Toast | $50.78 | $1.32 | $49.46 | 2026-03-19 11:00:56 |
| TXN-01016831 | Toast | $96.30 | $2.50 | $93.80 | 2026-03-19 10:38:26 |
| TXN-01017081 | Toast | $135.68 | $3.53 | $132.15 | 2026-03-19 09:52:30 |
| TXN-01015777 | Toast | $90.20 | $2.35 | $87.85 | 2026-03-19 09:51:07 |
| TXN-01017283 | Toast | $87.04 | $2.26 | $84.78 | 2026-03-19 09:42:17 |