Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018655 | Square | $69.29 | $2.01 | $67.28 | 2026-03-14 12:05:49 |
| TXN-01018287 | Square | $63.06 | $1.83 | $61.23 | 2026-03-14 12:05:35 |
| TXN-01017933 | Square | $55.07 | $1.60 | $53.47 | 2026-03-14 12:03:38 |
| TXN-01018317 | Square | $110.71 | $3.21 | $107.50 | 2026-03-14 11:58:58 |
| TXN-01018482 | Square | $110.41 | $3.20 | $107.21 | 2026-03-14 11:37:16 |
| TXN-01017829 | Square | $100.72 | $2.92 | $97.80 | 2026-03-14 11:28:38 |
| TXN-01017737 | Square | $84.51 | $2.45 | $82.06 | 2026-03-14 11:04:49 |
| TXN-01017835 | Square | $119.23 | $3.46 | $115.77 | 2026-03-14 09:36:44 |
| TXN-01017874 | Square | $115.70 | $3.36 | $112.34 | 2026-03-14 09:32:54 |
| TXN-01018976 | Square | $92.68 | $2.69 | $89.99 | 2026-03-14 08:30:04 |
| TXN-01018383 | Square | $91.78 | $2.66 | $89.12 | 2026-03-13 23:50:08 |
| TXN-01018115 | Square | $44.33 | $1.29 | $43.04 | 2026-03-13 23:47:27 |
| TXN-01018888 | Square | $40.38 | $1.17 | $39.21 | 2026-03-13 20:01:14 |
| TXN-01018124 | Square | $108.71 | $3.15 | $105.56 | 2026-03-13 19:32:46 |
| TXN-01018844 | Square | $142.38 | $4.13 | $138.25 | 2026-03-13 19:30:43 |
| TXN-01018524 | Square | $139.70 | $4.05 | $135.65 | 2026-03-13 19:29:32 |
| TXN-01018403 | Square | $87.77 | $2.55 | $85.22 | 2026-03-13 19:08:19 |
| TXN-01018682 | Square | $91.68 | $2.66 | $89.02 | 2026-03-13 18:49:21 |
| TXN-01018863 | Square | $46.17 | $1.34 | $44.83 | 2026-03-13 18:40:22 |
| TXN-01018719 | Square | $88.72 | $2.57 | $86.15 | 2026-03-13 18:39:20 |
| TXN-01018353 | Square | $41.24 | $1.20 | $40.04 | 2026-03-13 18:36:44 |
| TXN-01018256 | Square | $78.27 | $2.27 | $76.00 | 2026-03-13 18:28:15 |
| TXN-01017884 | Square | $40.30 | $1.17 | $39.13 | 2026-03-13 18:22:13 |
| TXN-01018343 | Square | $122.89 | $3.56 | $119.33 | 2026-03-13 17:42:35 |
| TXN-01019008 | Square | $48.15 | $1.40 | $46.75 | 2026-03-13 17:23:22 |