Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017173 | Toast | $45.54 | $1.18 | $44.36 | 2026-03-19 09:08:08 |
| TXN-01015895 | Toast | $76.97 | $2.00 | $74.97 | 2026-03-19 09:06:40 |
| TXN-01016468 | Toast | $123.88 | $3.22 | $120.66 | 2026-03-19 08:42:19 |
| TXN-01017602 | Toast | $72.49 | $1.88 | $70.61 | 2026-03-18 23:53:40 |
| TXN-01016346 | Toast | $89.19 | $2.32 | $86.87 | 2026-03-18 23:19:44 |
| TXN-01016377 | Toast | $107.79 | $2.80 | $104.99 | 2026-03-18 21:29:05 |
| TXN-01016454 | Toast | $64.98 | $1.69 | $63.29 | 2026-03-18 21:20:15 |
| TXN-01017021 | Toast | $115.34 | $3.00 | $112.34 | 2026-03-18 21:04:52 |
| TXN-01016097 | Toast | $92.97 | $2.42 | $90.55 | 2026-03-18 21:02:53 |
| TXN-01017378 | Toast | $48.27 | $1.26 | $47.01 | 2026-03-18 20:40:32 |
| TXN-01016516 | Toast | $127.03 | $3.30 | $123.73 | 2026-03-18 20:34:34 |
| TXN-01016366 | Toast | $67.84 | $1.76 | $66.08 | 2026-03-18 20:33:44 |
| TXN-01016087 | Toast | $101.95 | $2.65 | $99.30 | 2026-03-18 20:29:22 |
| TXN-01017022 | Toast | $55.03 | $1.43 | $53.60 | 2026-03-18 20:26:47 |
| TXN-01017344 | Toast | $144.54 | $3.76 | $140.78 | 2026-03-18 20:16:58 |
| TXN-01016775 | Toast | $139.02 | $3.61 | $135.41 | 2026-03-18 19:58:06 |
| TXN-01016620 | Toast | $39.41 | $1.02 | $38.39 | 2026-03-18 19:47:39 |
| TXN-01017086 | Toast | $49.51 | $1.29 | $48.22 | 2026-03-18 19:25:59 |
| TXN-01016246 | Toast | $49.38 | $1.28 | $48.10 | 2026-03-18 19:21:40 |
| TXN-01016979 | Toast | $48.07 | $1.25 | $46.82 | 2026-03-18 19:16:06 |
| TXN-01016625 | Toast | $92.92 | $2.42 | $90.50 | 2026-03-18 19:14:17 |
| TXN-01017676 | Toast | $78.89 | $2.05 | $76.84 | 2026-03-18 19:00:57 |
| TXN-01016077 | Toast | $126.92 | $3.30 | $123.62 | 2026-03-18 18:51:52 |
| TXN-01017320 | Toast | $96.29 | $2.50 | $93.79 | 2026-03-18 18:51:20 |
| TXN-01016928 | Toast | $123.29 | $3.21 | $120.08 | 2026-03-18 18:31:20 |