Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017543 | Toast | $55.35 | $1.44 | $53.91 | 2026-03-18 18:29:40 |
| TXN-01016520 | Toast | $86.97 | $2.26 | $84.71 | 2026-03-18 18:16:46 |
| TXN-01017089 | Toast | $124.74 | $3.24 | $121.50 | 2026-03-18 18:06:46 |
| TXN-01017019 | Toast | $122.28 | $3.18 | $119.10 | 2026-03-18 18:04:02 |
| TXN-01016260 | Toast | $43.67 | $1.14 | $42.53 | 2026-03-18 18:03:45 |
| TXN-01016991 | Toast | $117.54 | $3.06 | $114.48 | 2026-03-18 17:33:05 |
| TXN-01015936 | Toast | $84.39 | $2.19 | $82.20 | 2026-03-18 17:15:06 |
| TXN-01016279 | Toast | $101.10 | $2.63 | $98.47 | 2026-03-18 17:11:40 |
| TXN-01016828 | Toast | $55.80 | $1.45 | $54.35 | 2026-03-18 17:05:22 |
| TXN-01016631 | Toast | $80.81 | $2.10 | $78.71 | 2026-03-18 17:00:12 |
| TXN-01016417 | Toast | $75.57 | $1.96 | $73.61 | 2026-03-18 16:27:54 |
| TXN-01017297 | Toast | $129.57 | $3.37 | $126.20 | 2026-03-18 16:08:13 |
| TXN-01017061 | Toast | $53.06 | $1.38 | $51.68 | 2026-03-18 16:03:52 |
| TXN-01016753 | Toast | $39.77 | $1.03 | $38.74 | 2026-03-18 15:39:08 |
| TXN-01017461 | Toast | $103.10 | $2.68 | $100.42 | 2026-03-18 15:36:02 |
| TXN-01017147 | Toast | $140.45 | $3.65 | $136.80 | 2026-03-18 14:59:36 |
| TXN-01016538 | Toast | $64.99 | $1.69 | $63.30 | 2026-03-18 14:56:12 |
| TXN-01017394 | Toast | $46.78 | $1.22 | $45.56 | 2026-03-18 14:09:19 |
| TXN-01016151 | Toast | $109.99 | $2.86 | $107.13 | 2026-03-18 13:50:15 |
| TXN-01015839 | Toast | $64.41 | $1.67 | $62.74 | 2026-03-18 13:47:39 |
| TXN-01017366 | Toast | $56.50 | $1.47 | $55.03 | 2026-03-18 13:21:28 |
| TXN-01017592 | Toast | $41.01 | $1.07 | $39.94 | 2026-03-18 13:07:14 |
| TXN-01016155 | Toast | $99.78 | $2.59 | $97.19 | 2026-03-18 13:01:07 |
| TXN-01017478 | Toast | $108.34 | $2.82 | $105.52 | 2026-03-18 12:46:17 |
| TXN-01017446 | Toast | $86.94 | $2.26 | $84.68 | 2026-03-18 12:39:54 |