Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017349 | Toast | $98.72 | $2.57 | $96.15 | 2026-03-18 12:22:03 |
| TXN-01016245 | Toast | $56.58 | $1.47 | $55.11 | 2026-03-18 12:18:26 |
| TXN-01016927 | Toast | $77.85 | $2.02 | $75.83 | 2026-03-18 12:18:01 |
| TXN-01017447 | Toast | $98.59 | $2.56 | $96.03 | 2026-03-18 12:13:43 |
| TXN-01016872 | Toast | $122.49 | $3.18 | $119.31 | 2026-03-18 11:56:32 |
| TXN-01016317 | Toast | $138.51 | $3.60 | $134.91 | 2026-03-18 11:22:42 |
| TXN-01016738 | Toast | $117.89 | $3.07 | $114.82 | 2026-03-18 11:04:49 |
| TXN-01017217 | Toast | $90.71 | $2.36 | $88.35 | 2026-03-18 10:38:12 |
| TXN-01017043 | Toast | $87.90 | $2.29 | $85.61 | 2026-03-18 10:28:19 |
| TXN-01016676 | Toast | $91.85 | $2.39 | $89.46 | 2026-03-18 10:26:11 |
| TXN-01017621 | Toast | $69.12 | $1.80 | $67.32 | 2026-03-18 10:04:45 |
| TXN-01016648 | Toast | $126.12 | $3.28 | $122.84 | 2026-03-18 08:50:55 |
| TXN-01017009 | Toast | $138.85 | $3.61 | $135.24 | 2026-03-18 08:44:19 |
| TXN-01016540 | Toast | $135.93 | $3.53 | $132.40 | 2026-03-18 08:19:41 |
| TXN-01016350 | Toast | $138.96 | $3.61 | $135.35 | 2026-03-17 23:06:25 |
| TXN-01015920 | Toast | $117.35 | $3.05 | $114.30 | 2026-03-17 22:30:35 |
| TXN-01017534 | Toast | $41.67 | $1.08 | $40.59 | 2026-03-17 22:00:54 |
| TXN-01016066 | Toast | $60.55 | $1.57 | $58.98 | 2026-03-17 21:46:22 |
| TXN-01016479 | Toast | $61.01 | $1.59 | $59.42 | 2026-03-17 21:36:45 |
| TXN-01017050 | Toast | $103.88 | $2.70 | $101.18 | 2026-03-17 21:20:58 |
| TXN-01016179 | Toast | $101.89 | $2.65 | $99.24 | 2026-03-17 20:07:52 |
| TXN-01016197 | Toast | $106.31 | $2.76 | $103.55 | 2026-03-17 19:59:23 |
| TXN-01016862 | Toast | $51.92 | $1.35 | $50.57 | 2026-03-17 19:55:50 |
| TXN-01017392 | Toast | $112.27 | $2.92 | $109.35 | 2026-03-17 19:28:00 |
| TXN-01017620 | Toast | $44.61 | $1.16 | $43.45 | 2026-03-17 19:25:23 |