Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016770 | Toast | $83.72 | $2.18 | $81.54 | 2026-03-17 14:02:34 |
| TXN-01016492 | Toast | $111.57 | $2.90 | $108.67 | 2026-03-17 14:02:23 |
| TXN-01017535 | Toast | $93.36 | $2.43 | $90.93 | 2026-03-17 13:59:42 |
| TXN-01015927 | Toast | $71.01 | $1.85 | $69.16 | 2026-03-17 13:58:50 |
| TXN-01015850 | Toast | $74.35 | $1.93 | $72.42 | 2026-03-17 13:22:00 |
| TXN-01016348 | Toast | $118.04 | $3.07 | $114.97 | 2026-03-17 13:10:16 |
| TXN-01016810 | Toast | $123.88 | $3.22 | $120.66 | 2026-03-17 12:50:08 |
| TXN-01016787 | Toast | $86.25 | $2.24 | $84.01 | 2026-03-17 12:47:48 |
| TXN-01017663 | Toast | $60.35 | $1.57 | $58.78 | 2026-03-17 12:34:25 |
| TXN-01017211 | Toast | $101.57 | $2.64 | $98.93 | 2026-03-17 12:19:09 |
| TXN-01016065 | Toast | $135.85 | $3.53 | $132.32 | 2026-03-17 12:09:01 |
| TXN-01016060 | Toast | $113.11 | $2.94 | $110.17 | 2026-03-17 11:36:51 |
| TXN-01015762 | Toast | $101.30 | $2.63 | $98.67 | 2026-03-17 11:13:10 |
| TXN-01017305 | Toast | $65.61 | $1.71 | $63.90 | 2026-03-17 11:01:34 |
| TXN-01017649 | Toast | $73.44 | $1.91 | $71.53 | 2026-03-17 10:53:04 |
| TXN-01015816 | Toast | $77.46 | $2.01 | $75.45 | 2026-03-17 10:50:55 |
| TXN-01016238 | Toast | $64.31 | $1.67 | $62.64 | 2026-03-17 10:48:23 |
| TXN-01017588 | Toast | $66.65 | $1.73 | $64.92 | 2026-03-17 09:59:29 |
| TXN-01015861 | Toast | $96.20 | $2.50 | $93.70 | 2026-03-17 09:56:06 |
| TXN-01017536 | Toast | $85.30 | $2.22 | $83.08 | 2026-03-17 09:08:18 |
| TXN-01016521 | Toast | $144.31 | $3.75 | $140.56 | 2026-03-17 09:00:18 |
| TXN-01016562 | Toast | $111.55 | $2.90 | $108.65 | 2026-03-16 22:09:36 |
| TXN-01016134 | Toast | $62.29 | $1.62 | $60.67 | 2026-03-16 21:16:00 |
| TXN-01016044 | Toast | $70.40 | $1.83 | $68.57 | 2026-03-16 21:05:59 |
| TXN-01017488 | Toast | $70.41 | $1.83 | $68.58 | 2026-03-16 20:53:22 |