Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017586 | Toast | $40.97 | $1.07 | $39.90 | 2026-03-16 20:52:12 |
| TXN-01016319 | Toast | $40.14 | $1.04 | $39.10 | 2026-03-16 20:27:55 |
| TXN-01016237 | Toast | $54.79 | $1.42 | $53.37 | 2026-03-16 20:03:00 |
| TXN-01016233 | Toast | $138.04 | $3.59 | $134.45 | 2026-03-16 20:01:21 |
| TXN-01016079 | Toast | $122.92 | $3.20 | $119.72 | 2026-03-16 19:57:45 |
| TXN-01016081 | Toast | $61.76 | $1.61 | $60.15 | 2026-03-16 19:57:45 |
| TXN-01016730 | Toast | $113.80 | $2.96 | $110.84 | 2026-03-16 19:54:03 |
| TXN-01016414 | Toast | $104.52 | $2.72 | $101.80 | 2026-03-16 19:10:32 |
| TXN-01016816 | Toast | $102.35 | $2.66 | $99.69 | 2026-03-16 19:04:35 |
| TXN-01015969 | Toast | $108.95 | $2.83 | $106.12 | 2026-03-16 19:01:49 |
| TXN-01015976 | Toast | $85.90 | $2.23 | $83.67 | 2026-03-16 18:59:43 |
| TXN-01015844 | Toast | $83.60 | $2.17 | $81.43 | 2026-03-16 18:59:19 |
| TXN-01016191 | Toast | $108.90 | $2.83 | $106.07 | 2026-03-16 18:58:46 |
| TXN-01016870 | Toast | $65.52 | $1.70 | $63.82 | 2026-03-16 18:52:48 |
| TXN-01016567 | Toast | $132.56 | $3.45 | $129.11 | 2026-03-16 18:45:37 |
| TXN-01015951 | Toast | $84.89 | $2.21 | $82.68 | 2026-03-16 18:43:17 |
| TXN-01016597 | Toast | $40.93 | $1.06 | $39.87 | 2026-03-16 18:24:09 |
| TXN-01017510 | Toast | $126.35 | $3.29 | $123.06 | 2026-03-16 17:58:06 |
| TXN-01015900 | Toast | $38.33 | $1.00 | $37.33 | 2026-03-16 17:44:05 |
| TXN-01016550 | Toast | $57.06 | $1.48 | $55.58 | 2026-03-16 17:34:35 |
| TXN-01016330 | Toast | $77.94 | $2.03 | $75.91 | 2026-03-16 17:24:01 |
| TXN-01016137 | Toast | $143.44 | $3.73 | $139.71 | 2026-03-16 17:18:16 |
| TXN-01017260 | Toast | $59.53 | $1.55 | $57.98 | 2026-03-16 17:15:07 |
| TXN-01017453 | Toast | $110.34 | $2.87 | $107.47 | 2026-03-16 17:10:57 |
| TXN-01016015 | Toast | $52.85 | $1.37 | $51.48 | 2026-03-16 16:54:28 |