Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018180 | Square | $141.60 | $4.11 | $137.49 | 2026-03-11 12:00:53 |
| TXN-01018809 | Square | $42.94 | $1.25 | $41.69 | 2026-03-11 11:38:46 |
| TXN-01019155 | Square | $53.92 | $1.56 | $52.36 | 2026-03-11 11:20:30 |
| TXN-01019020 | Square | $102.10 | $2.96 | $99.14 | 2026-03-11 10:52:43 |
| TXN-01018268 | Square | $89.00 | $2.58 | $86.42 | 2026-03-11 10:49:10 |
| TXN-01018779 | Square | $64.07 | $1.86 | $62.21 | 2026-03-11 10:09:43 |
| TXN-01018117 | Square | $128.59 | $3.73 | $124.86 | 2026-03-11 09:53:33 |
| TXN-01019042 | Square | $50.80 | $1.47 | $49.33 | 2026-03-11 09:32:05 |
| TXN-01018808 | Square | $53.65 | $1.56 | $52.09 | 2026-03-11 09:11:03 |
| TXN-01018709 | Square | $118.98 | $3.45 | $115.53 | 2026-03-11 08:18:32 |
| TXN-01017898 | Square | $66.20 | $1.92 | $64.28 | 2026-03-10 22:47:24 |
| TXN-01018786 | Square | $50.37 | $1.46 | $48.91 | 2026-03-10 22:21:45 |
| TXN-01017883 | Square | $133.58 | $3.87 | $129.71 | 2026-03-10 22:18:57 |
| TXN-01018439 | Square | $118.72 | $3.44 | $115.28 | 2026-03-10 21:57:56 |
| TXN-01019027 | Square | $92.28 | $2.68 | $89.60 | 2026-03-10 21:48:13 |
| TXN-01018558 | Square | $75.50 | $2.19 | $73.31 | 2026-03-10 21:34:43 |
| TXN-01018569 | Square | $123.79 | $3.59 | $120.20 | 2026-03-10 21:09:16 |
| TXN-01018955 | Square | $83.75 | $2.43 | $81.32 | 2026-03-10 20:42:06 |
| TXN-01019125 | Square | $74.29 | $2.15 | $72.14 | 2026-03-10 20:40:57 |
| TXN-01018478 | Square | $117.59 | $3.41 | $114.18 | 2026-03-10 20:22:52 |
| TXN-01019178 | Square | $134.42 | $3.90 | $130.52 | 2026-03-10 20:02:02 |
| TXN-01018518 | Square | $94.48 | $2.74 | $91.74 | 2026-03-10 19:53:18 |
| TXN-01018674 | Square | $139.16 | $4.04 | $135.12 | 2026-03-10 19:15:04 |
| TXN-01018198 | Square | $134.40 | $3.90 | $130.50 | 2026-03-10 19:01:24 |
| TXN-01018630 | Square | $42.22 | $1.22 | $41.00 | 2026-03-10 18:32:48 |