Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017077 | Toast | $85.95 | $2.23 | $83.72 | 2026-03-16 16:47:49 |
| TXN-01015759 | Toast | $59.74 | $1.55 | $58.19 | 2026-03-16 15:59:38 |
| TXN-01015988 | Toast | $90.42 | $2.35 | $88.07 | 2026-03-16 15:03:35 |
| TXN-01016478 | Toast | $87.77 | $2.28 | $85.49 | 2026-03-16 14:51:16 |
| TXN-01016837 | Toast | $92.53 | $2.41 | $90.12 | 2026-03-16 14:15:09 |
| TXN-01015795 | Toast | $103.32 | $2.69 | $100.63 | 2026-03-16 14:13:55 |
| TXN-01015810 | Toast | $75.61 | $1.97 | $73.64 | 2026-03-16 14:10:08 |
| TXN-01017496 | Toast | $98.72 | $2.57 | $96.15 | 2026-03-16 14:00:04 |
| TXN-01016780 | Toast | $117.53 | $3.06 | $114.47 | 2026-03-16 13:59:59 |
| TXN-01016242 | Toast | $98.54 | $2.56 | $95.98 | 2026-03-16 13:54:01 |
| TXN-01017500 | Toast | $55.09 | $1.43 | $53.66 | 2026-03-16 13:49:10 |
| TXN-01015862 | Toast | $51.18 | $1.33 | $49.85 | 2026-03-16 13:48:36 |
| TXN-01017153 | Toast | $127.15 | $3.31 | $123.84 | 2026-03-16 13:41:35 |
| TXN-01016757 | Toast | $53.20 | $1.38 | $51.82 | 2026-03-16 13:19:51 |
| TXN-01017017 | Toast | $47.98 | $1.25 | $46.73 | 2026-03-16 13:19:07 |
| TXN-01016639 | Toast | $101.45 | $2.64 | $98.81 | 2026-03-16 13:17:38 |
| TXN-01017108 | Toast | $137.63 | $3.58 | $134.05 | 2026-03-16 13:17:03 |
| TXN-01016208 | Toast | $57.48 | $1.49 | $55.99 | 2026-03-16 13:16:02 |
| TXN-01016034 | Toast | $63.38 | $1.65 | $61.73 | 2026-03-16 12:58:29 |
| TXN-01016295 | Toast | $112.68 | $2.93 | $109.75 | 2026-03-16 12:54:56 |
| TXN-01016749 | Toast | $113.49 | $2.95 | $110.54 | 2026-03-16 12:54:27 |
| TXN-01016434 | Toast | $96.38 | $2.51 | $93.87 | 2026-03-16 12:48:20 |
| TXN-01016785 | Toast | $128.84 | $3.35 | $125.49 | 2026-03-16 12:42:21 |
| TXN-01015909 | Toast | $59.18 | $1.54 | $57.64 | 2026-03-16 12:19:34 |
| TXN-01017188 | Toast | $115.79 | $3.01 | $112.78 | 2026-03-16 12:14:42 |