Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013681 | UberEats | $149.22 | $44.77 | $104.45 | 2026-03-20 21:16:43 |
| TXN-01014156 | UberEats | $124.08 | $37.22 | $86.86 | 2026-03-20 21:11:17 |
| TXN-01013469 | UberEats | $54.90 | $16.47 | $38.43 | 2026-03-20 20:35:33 |
| TXN-01012678 | UberEats | $77.62 | $23.29 | $54.33 | 2026-03-20 20:18:18 |
| TXN-01014440 | UberEats | $134.62 | $40.39 | $94.23 | 2026-03-20 19:50:55 |
| TXN-01013719 | UberEats | $112.39 | $33.72 | $78.67 | 2026-03-20 19:48:54 |
| TXN-01013369 | UberEats | $80.94 | $24.28 | $56.66 | 2026-03-20 19:39:36 |
| TXN-01012714 | UberEats | $54.08 | $16.22 | $37.86 | 2026-03-20 19:30:14 |
| TXN-01012626 | UberEats | $43.84 | $13.15 | $30.69 | 2026-03-20 19:27:07 |
| TXN-01014680 | UberEats | $130.77 | $39.23 | $91.54 | 2026-03-20 19:20:15 |
| TXN-01012360 | UberEats | $48.08 | $14.42 | $33.66 | 2026-03-20 18:59:48 |
| TXN-01013380 | UberEats | $144.54 | $43.36 | $101.18 | 2026-03-20 18:43:00 |
| TXN-01012640 | UberEats | $102.97 | $30.89 | $72.08 | 2026-03-20 18:42:36 |
| TXN-01012466 | UberEats | $110.05 | $33.02 | $77.03 | 2026-03-20 18:39:12 |
| TXN-01014358 | UberEats | $148.00 | $44.40 | $103.60 | 2026-03-20 18:31:22 |
| TXN-01012474 | UberEats | $87.16 | $26.15 | $61.01 | 2026-03-20 18:19:03 |
| TXN-01014529 | UberEats | $99.02 | $29.71 | $69.31 | 2026-03-20 18:14:00 |
| TXN-01013880 | UberEats | $140.20 | $42.06 | $98.14 | 2026-03-20 18:02:58 |
| TXN-01013003 | UberEats | $45.58 | $13.67 | $31.91 | 2026-03-20 17:58:41 |
| TXN-01014654 | UberEats | $51.06 | $15.32 | $35.74 | 2026-03-20 17:58:36 |
| TXN-01014525 | UberEats | $81.13 | $24.34 | $56.79 | 2026-03-20 17:53:10 |
| TXN-01013943 | UberEats | $104.42 | $31.33 | $73.09 | 2026-03-20 17:52:48 |
| TXN-01012501 | UberEats | $52.66 | $15.80 | $36.86 | 2026-03-20 17:47:48 |
| TXN-01012993 | UberEats | $154.05 | $46.22 | $107.83 | 2026-03-20 17:46:14 |
| TXN-01012712 | UberEats | $104.05 | $31.21 | $72.84 | 2026-03-20 17:39:21 |