Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017430 | Toast | $82.36 | $2.14 | $80.22 | 2026-03-16 12:13:00 |
| TXN-01017146 | Toast | $88.89 | $2.31 | $86.58 | 2026-03-16 12:12:10 |
| TXN-01017278 | Toast | $113.85 | $2.96 | $110.89 | 2026-03-16 11:58:13 |
| TXN-01016818 | Toast | $91.30 | $2.37 | $88.93 | 2026-03-16 11:31:57 |
| TXN-01016043 | Toast | $95.48 | $2.48 | $93.00 | 2026-03-16 11:21:00 |
| TXN-01015827 | Toast | $114.85 | $2.99 | $111.86 | 2026-03-16 11:06:09 |
| TXN-01016069 | Toast | $105.08 | $2.73 | $102.35 | 2026-03-16 11:05:06 |
| TXN-01017654 | Toast | $47.75 | $1.24 | $46.51 | 2026-03-16 10:03:19 |
| TXN-01017637 | Toast | $102.50 | $2.67 | $99.83 | 2026-03-16 09:03:32 |
| TXN-01017502 | Toast | $125.12 | $3.25 | $121.87 | 2026-03-16 08:54:08 |
| TXN-01016443 | Toast | $67.08 | $1.74 | $65.34 | 2026-03-16 08:46:49 |
| TXN-01017069 | Toast | $106.29 | $2.76 | $103.53 | 2026-03-16 08:42:00 |
| TXN-01017566 | Toast | $91.52 | $2.38 | $89.14 | 2026-03-16 07:19:34 |
| TXN-01015790 | Toast | $78.34 | $2.04 | $76.30 | 2026-03-15 22:13:02 |
| TXN-01017158 | Toast | $41.90 | $1.09 | $40.81 | 2026-03-15 22:05:24 |
| TXN-01016343 | Toast | $121.82 | $3.17 | $118.65 | 2026-03-15 22:04:39 |
| TXN-01016383 | Toast | $109.50 | $2.85 | $106.65 | 2026-03-15 21:41:46 |
| TXN-01016959 | Toast | $119.46 | $3.11 | $116.35 | 2026-03-15 21:26:40 |
| TXN-01017327 | Toast | $118.01 | $3.07 | $114.94 | 2026-03-15 21:20:10 |
| TXN-01016381 | Toast | $110.79 | $2.88 | $107.91 | 2026-03-15 20:56:09 |
| TXN-01016769 | Toast | $58.32 | $1.52 | $56.80 | 2026-03-15 20:31:10 |
| TXN-01017138 | Toast | $94.23 | $2.45 | $91.78 | 2026-03-15 19:55:44 |
| TXN-01016453 | Toast | $43.78 | $1.14 | $42.64 | 2026-03-15 19:34:54 |
| TXN-01015930 | Toast | $89.00 | $2.31 | $86.69 | 2026-03-15 19:32:10 |
| TXN-01016546 | Toast | $123.39 | $3.21 | $120.18 | 2026-03-15 18:55:06 |