Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013497 | UberEats | $138.54 | $41.56 | $96.98 | 2026-03-20 17:17:27 |
| TXN-01014085 | UberEats | $96.97 | $29.09 | $67.88 | 2026-03-20 17:15:16 |
| TXN-01013763 | UberEats | $96.16 | $28.85 | $67.31 | 2026-03-20 17:11:29 |
| TXN-01014559 | UberEats | $153.40 | $46.02 | $107.38 | 2026-03-20 17:06:40 |
| TXN-01014316 | UberEats | $111.62 | $33.49 | $78.13 | 2026-03-20 17:05:38 |
| TXN-01013307 | UberEats | $60.05 | $18.01 | $42.04 | 2026-03-20 16:59:25 |
| TXN-01013330 | UberEats | $127.04 | $38.11 | $88.93 | 2026-03-20 16:50:33 |
| TXN-01012718 | UberEats | $110.46 | $33.14 | $77.32 | 2026-03-20 16:36:45 |
| TXN-01013634 | UberEats | $136.94 | $41.08 | $95.86 | 2026-03-20 16:21:48 |
| TXN-01013684 | UberEats | $120.03 | $36.01 | $84.02 | 2026-03-20 15:54:59 |
| TXN-01014534 | UberEats | $145.54 | $43.66 | $101.88 | 2026-03-20 15:53:29 |
| TXN-01012629 | UberEats | $58.26 | $17.48 | $40.78 | 2026-03-20 15:18:22 |
| TXN-01012485 | UberEats | $65.99 | $19.80 | $46.19 | 2026-03-20 15:18:10 |
| TXN-01013850 | UberEats | $138.79 | $41.64 | $97.15 | 2026-03-20 14:37:45 |
| TXN-01014490 | UberEats | $128.10 | $38.43 | $89.67 | 2026-03-20 14:14:29 |
| TXN-01012921 | UberEats | $56.06 | $16.82 | $39.24 | 2026-03-20 13:58:03 |
| TXN-01013234 | UberEats | $44.95 | $13.49 | $31.46 | 2026-03-20 13:57:27 |
| TXN-01014669 | UberEats | $51.55 | $15.46 | $36.09 | 2026-03-20 13:55:14 |
| TXN-01013333 | UberEats | $149.20 | $44.76 | $104.44 | 2026-03-20 13:47:09 |
| TXN-01014326 | UberEats | $46.65 | $13.99 | $32.66 | 2026-03-20 13:46:31 |
| TXN-01013086 | UberEats | $45.34 | $13.60 | $31.74 | 2026-03-20 13:36:18 |
| TXN-01013287 | UberEats | $54.36 | $16.31 | $38.05 | 2026-03-20 13:30:05 |
| TXN-01012366 | UberEats | $110.83 | $33.25 | $77.58 | 2026-03-20 13:23:40 |
| TXN-01012563 | UberEats | $117.98 | $35.39 | $82.59 | 2026-03-20 13:19:58 |
| TXN-01012424 | UberEats | $44.91 | $13.47 | $31.44 | 2026-03-20 13:13:25 |