Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014324 | UberEats | $94.84 | $28.45 | $66.39 | 2026-03-20 13:01:51 |
| TXN-01013462 | UberEats | $117.09 | $35.13 | $81.96 | 2026-03-20 12:59:51 |
| TXN-01012471 | UberEats | $58.36 | $17.51 | $40.85 | 2026-03-20 12:58:16 |
| TXN-01013494 | UberEats | $118.98 | $35.69 | $83.29 | 2026-03-20 12:58:07 |
| TXN-01014319 | UberEats | $88.79 | $26.64 | $62.15 | 2026-03-20 12:48:58 |
| TXN-01013832 | UberEats | $44.50 | $13.35 | $31.15 | 2026-03-20 12:38:54 |
| TXN-01013079 | UberEats | $133.54 | $40.06 | $93.48 | 2026-03-20 12:38:28 |
| TXN-01013580 | UberEats | $125.49 | $37.65 | $87.84 | 2026-03-20 12:22:50 |
| TXN-01012679 | UberEats | $59.50 | $17.85 | $41.65 | 2026-03-20 12:13:52 |
| TXN-01013021 | UberEats | $56.68 | $17.00 | $39.68 | 2026-03-20 12:08:58 |
| TXN-01014594 | UberEats | $131.05 | $39.32 | $91.73 | 2026-03-20 11:37:36 |
| TXN-01012376 | UberEats | $106.63 | $31.99 | $74.64 | 2026-03-20 11:28:31 |
| TXN-01014400 | UberEats | $131.15 | $39.34 | $91.81 | 2026-03-20 11:12:26 |
| TXN-01013276 | UberEats | $144.58 | $43.37 | $101.21 | 2026-03-20 11:04:48 |
| TXN-01013875 | UberEats | $99.57 | $29.87 | $69.70 | 2026-03-20 11:03:46 |
| TXN-01013697 | UberEats | $79.99 | $24.00 | $55.99 | 2026-03-20 10:49:05 |
| TXN-01013152 | UberEats | $138.56 | $41.57 | $96.99 | 2026-03-20 10:44:57 |
| TXN-01013260 | UberEats | $106.55 | $31.96 | $74.59 | 2026-03-20 10:44:48 |
| TXN-01014349 | UberEats | $53.86 | $16.16 | $37.70 | 2026-03-20 10:36:54 |
| TXN-01012574 | UberEats | $111.48 | $33.44 | $78.04 | 2026-03-20 10:11:08 |
| TXN-01014419 | UberEats | $132.40 | $39.72 | $92.68 | 2026-03-20 09:52:21 |
| TXN-01012486 | UberEats | $106.32 | $31.90 | $74.42 | 2026-03-20 09:31:49 |
| TXN-01012950 | UberEats | $75.83 | $22.75 | $53.08 | 2026-03-19 23:21:10 |
| TXN-01014404 | UberEats | $83.16 | $24.95 | $58.21 | 2026-03-19 22:51:39 |
| TXN-01013356 | UberEats | $90.05 | $27.01 | $63.04 | 2026-03-19 22:11:16 |