Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012743 | UberEats | $115.79 | $34.74 | $81.05 | 2026-03-19 21:59:22 |
| TXN-01012605 | UberEats | $129.80 | $38.94 | $90.86 | 2026-03-19 21:38:38 |
| TXN-01012423 | UberEats | $80.98 | $24.29 | $56.69 | 2026-03-19 21:33:25 |
| TXN-01012754 | UberEats | $90.81 | $27.24 | $63.57 | 2026-03-19 21:03:25 |
| TXN-01013606 | UberEats | $124.07 | $37.22 | $86.85 | 2026-03-19 20:48:05 |
| TXN-01013446 | UberEats | $49.45 | $14.84 | $34.61 | 2026-03-19 20:36:42 |
| TXN-01013542 | UberEats | $110.07 | $33.02 | $77.05 | 2026-03-19 20:35:36 |
| TXN-01014159 | UberEats | $141.80 | $42.54 | $99.26 | 2026-03-19 20:25:27 |
| TXN-01012752 | UberEats | $92.07 | $27.62 | $64.45 | 2026-03-19 20:20:43 |
| TXN-01012728 | UberEats | $50.03 | $15.01 | $35.02 | 2026-03-19 19:47:57 |
| TXN-01013238 | UberEats | $158.12 | $47.44 | $110.68 | 2026-03-19 19:40:45 |
| TXN-01013540 | UberEats | $73.78 | $22.13 | $51.65 | 2026-03-19 19:38:58 |
| TXN-01013799 | UberEats | $106.87 | $32.06 | $74.81 | 2026-03-19 19:36:13 |
| TXN-01013421 | UberEats | $89.41 | $26.82 | $62.59 | 2026-03-19 19:27:53 |
| TXN-01014362 | UberEats | $150.36 | $45.11 | $105.25 | 2026-03-19 19:04:06 |
| TXN-01013496 | UberEats | $123.50 | $37.05 | $86.45 | 2026-03-19 19:01:06 |
| TXN-01014448 | UberEats | $81.05 | $24.31 | $56.74 | 2026-03-19 18:40:58 |
| TXN-01014214 | UberEats | $126.89 | $38.07 | $88.82 | 2026-03-19 18:40:01 |
| TXN-01013150 | UberEats | $70.44 | $21.13 | $49.31 | 2026-03-19 18:35:20 |
| TXN-01012440 | UberEats | $129.49 | $38.85 | $90.64 | 2026-03-19 18:29:57 |
| TXN-01014174 | UberEats | $115.46 | $34.64 | $80.82 | 2026-03-19 18:25:12 |
| TXN-01013812 | UberEats | $91.09 | $27.33 | $63.76 | 2026-03-19 18:21:08 |
| TXN-01014187 | UberEats | $74.44 | $22.33 | $52.11 | 2026-03-19 18:04:53 |
| TXN-01013316 | UberEats | $123.86 | $37.16 | $86.70 | 2026-03-19 18:00:36 |
| TXN-01014049 | UberEats | $156.04 | $46.81 | $109.23 | 2026-03-19 17:43:33 |