Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013942 | UberEats | $103.63 | $31.09 | $72.54 | 2026-03-19 17:41:00 |
| TXN-01013699 | UberEats | $121.57 | $36.47 | $85.10 | 2026-03-19 17:39:56 |
| TXN-01014518 | UberEats | $74.11 | $22.23 | $51.88 | 2026-03-19 17:22:49 |
| TXN-01014229 | UberEats | $76.14 | $22.84 | $53.30 | 2026-03-19 17:17:16 |
| TXN-01012709 | UberEats | $98.69 | $29.61 | $69.08 | 2026-03-19 17:16:20 |
| TXN-01012516 | UberEats | $56.91 | $17.07 | $39.84 | 2026-03-19 17:10:43 |
| TXN-01014289 | UberEats | $69.50 | $20.85 | $48.65 | 2026-03-19 17:07:40 |
| TXN-01012451 | UberEats | $98.21 | $29.46 | $68.75 | 2026-03-19 17:06:40 |
| TXN-01013897 | UberEats | $94.33 | $28.30 | $66.03 | 2026-03-19 16:43:47 |
| TXN-01012637 | UberEats | $67.17 | $20.15 | $47.02 | 2026-03-19 16:43:42 |
| TXN-01013974 | UberEats | $50.08 | $15.02 | $35.06 | 2026-03-19 16:34:11 |
| TXN-01012931 | UberEats | $136.56 | $40.97 | $95.59 | 2026-03-19 15:55:24 |
| TXN-01013992 | UberEats | $104.88 | $31.46 | $73.42 | 2026-03-19 15:45:06 |
| TXN-01012657 | UberEats | $154.17 | $46.25 | $107.92 | 2026-03-19 15:02:19 |
| TXN-01014124 | UberEats | $134.57 | $40.37 | $94.20 | 2026-03-19 14:57:50 |
| TXN-01013545 | UberEats | $95.25 | $28.57 | $66.68 | 2026-03-19 14:20:06 |
| TXN-01013874 | UberEats | $126.47 | $37.94 | $88.53 | 2026-03-19 14:10:20 |
| TXN-01014069 | UberEats | $44.94 | $13.48 | $31.46 | 2026-03-19 13:55:53 |
| TXN-01012445 | UberEats | $144.96 | $43.49 | $101.47 | 2026-03-19 13:28:38 |
| TXN-01013898 | UberEats | $94.53 | $28.36 | $66.17 | 2026-03-19 13:19:23 |
| TXN-01013195 | UberEats | $134.42 | $40.33 | $94.09 | 2026-03-19 13:15:31 |
| TXN-01012675 | UberEats | $83.93 | $25.18 | $58.75 | 2026-03-19 13:15:30 |
| TXN-01013657 | UberEats | $66.57 | $19.97 | $46.60 | 2026-03-19 13:13:01 |
| TXN-01013162 | UberEats | $63.97 | $19.19 | $44.78 | 2026-03-19 12:50:56 |
| TXN-01013349 | UberEats | $68.85 | $20.65 | $48.20 | 2026-03-19 12:31:17 |