Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017827 | Square | $119.05 | $3.45 | $115.60 | 2026-03-08 16:52:33 |
| TXN-01018969 | Square | $114.79 | $3.33 | $111.46 | 2026-03-08 15:18:09 |
| TXN-01017699 | Square | $139.41 | $4.04 | $135.37 | 2026-03-08 15:09:57 |
| TXN-01018705 | Square | $116.52 | $3.38 | $113.14 | 2026-03-08 14:44:31 |
| TXN-01017969 | Square | $65.82 | $1.91 | $63.91 | 2026-03-08 14:27:09 |
| TXN-01018964 | Square | $134.63 | $3.90 | $130.73 | 2026-03-08 14:20:19 |
| TXN-01018633 | Square | $144.46 | $4.19 | $140.27 | 2026-03-08 14:20:03 |
| TXN-01018512 | Square | $99.19 | $2.88 | $96.31 | 2026-03-08 14:05:09 |
| TXN-01018554 | Square | $72.16 | $2.09 | $70.07 | 2026-03-08 13:14:00 |
| TXN-01018094 | Square | $99.35 | $2.88 | $96.47 | 2026-03-08 13:05:35 |
| TXN-01017716 | Square | $127.02 | $3.68 | $123.34 | 2026-03-08 13:03:48 |
| TXN-01018110 | Square | $111.84 | $3.24 | $108.60 | 2026-03-08 12:48:08 |
| TXN-01019069 | Square | $89.88 | $2.61 | $87.27 | 2026-03-08 12:41:24 |
| TXN-01017922 | Square | $84.96 | $2.46 | $82.50 | 2026-03-08 12:36:50 |
| TXN-01018487 | Square | $127.93 | $3.71 | $124.22 | 2026-03-08 12:13:05 |
| TXN-01018921 | Square | $61.02 | $1.77 | $59.25 | 2026-03-08 12:01:52 |
| TXN-01017935 | Square | $52.45 | $1.52 | $50.93 | 2026-03-08 11:58:22 |
| TXN-01018641 | Square | $121.93 | $3.54 | $118.39 | 2026-03-08 11:53:15 |
| TXN-01018675 | Square | $127.45 | $3.70 | $123.75 | 2026-03-08 11:37:33 |
| TXN-01018301 | Square | $126.12 | $3.66 | $122.46 | 2026-03-08 11:33:04 |
| TXN-01019047 | Square | $87.53 | $2.54 | $84.99 | 2026-03-08 11:31:58 |
| TXN-01019140 | Square | $96.48 | $2.80 | $93.68 | 2026-03-08 11:00:42 |
| TXN-01018836 | Square | $97.74 | $2.83 | $94.91 | 2026-03-08 10:54:13 |
| TXN-01018843 | Square | $86.28 | $2.50 | $83.78 | 2026-03-08 10:33:47 |