Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015783 | Toast | $61.87 | $1.61 | $60.26 | 2026-03-12 20:46:50 |
| TXN-01017655 | Toast | $136.16 | $3.54 | $132.62 | 2026-03-12 20:34:30 |
| TXN-01016271 | Toast | $96.76 | $2.52 | $94.24 | 2026-03-12 20:24:23 |
| TXN-01016171 | Toast | $79.95 | $2.08 | $77.87 | 2026-03-12 20:12:34 |
| TXN-01016446 | Toast | $65.35 | $1.70 | $63.65 | 2026-03-12 19:59:09 |
| TXN-01016973 | Toast | $97.00 | $2.52 | $94.48 | 2026-03-12 19:43:56 |
| TXN-01017426 | Toast | $46.19 | $1.20 | $44.99 | 2026-03-12 19:42:48 |
| TXN-01017094 | Toast | $101.07 | $2.63 | $98.44 | 2026-03-12 19:42:13 |
| TXN-01016904 | Toast | $46.81 | $1.22 | $45.59 | 2026-03-12 19:29:40 |
| TXN-01017125 | Toast | $96.31 | $2.50 | $93.81 | 2026-03-12 19:21:08 |
| TXN-01016703 | Toast | $108.54 | $2.82 | $105.72 | 2026-03-12 19:16:55 |
| TXN-01016867 | Toast | $93.74 | $2.44 | $91.30 | 2026-03-12 19:14:22 |
| TXN-01017038 | Toast | $79.79 | $2.07 | $77.72 | 2026-03-12 19:04:20 |
| TXN-01017267 | Toast | $135.00 | $3.51 | $131.49 | 2026-03-12 18:53:35 |
| TXN-01017085 | Toast | $53.31 | $1.39 | $51.92 | 2026-03-12 18:50:57 |
| TXN-01015872 | Toast | $45.90 | $1.19 | $44.71 | 2026-03-12 18:45:02 |
| TXN-01016600 | Toast | $120.04 | $3.12 | $116.92 | 2026-03-12 18:42:36 |
| TXN-01016378 | Toast | $64.37 | $1.67 | $62.70 | 2026-03-12 18:35:05 |
| TXN-01017638 | Toast | $136.01 | $3.54 | $132.47 | 2026-03-12 18:33:48 |
| TXN-01016512 | Toast | $49.04 | $1.28 | $47.76 | 2026-03-12 18:21:22 |
| TXN-01017434 | Toast | $96.22 | $2.50 | $93.72 | 2026-03-12 18:09:52 |
| TXN-01017331 | Toast | $128.99 | $3.35 | $125.64 | 2026-03-12 18:03:12 |
| TXN-01016947 | Toast | $138.04 | $3.59 | $134.45 | 2026-03-12 17:58:01 |
| TXN-01016213 | Toast | $56.14 | $1.46 | $54.68 | 2026-03-12 17:30:50 |
| TXN-01016225 | Toast | $84.03 | $2.18 | $81.85 | 2026-03-12 17:23:41 |