Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009559 | DoorDash | $142.51 | $42.75 | $99.76 | 2026-03-18 19:29:24 |
| TXN-01011680 | DoorDash | $44.22 | $13.27 | $30.95 | 2026-03-18 19:12:16 |
| TXN-01012069 | DoorDash | $78.19 | $23.46 | $54.73 | 2026-03-18 19:09:25 |
| TXN-01011355 | DoorDash | $131.85 | $39.55 | $92.30 | 2026-03-18 19:07:34 |
| TXN-01010338 | DoorDash | $54.07 | $16.22 | $37.85 | 2026-03-18 19:06:59 |
| TXN-01011864 | DoorDash | $113.57 | $34.07 | $79.50 | 2026-03-18 18:54:04 |
| TXN-01010862 | DoorDash | $139.85 | $41.95 | $97.90 | 2026-03-18 18:52:15 |
| TXN-01010692 | DoorDash | $74.86 | $22.46 | $52.40 | 2026-03-18 18:45:42 |
| TXN-01012011 | DoorDash | $141.25 | $42.38 | $98.87 | 2026-03-18 18:45:09 |
| TXN-01009970 | DoorDash | $148.85 | $44.65 | $104.20 | 2026-03-18 18:44:22 |
| TXN-01010614 | DoorDash | $141.79 | $42.54 | $99.25 | 2026-03-18 18:44:20 |
| TXN-01012085 | DoorDash | $137.68 | $41.30 | $96.38 | 2026-03-18 18:43:08 |
| TXN-01011612 | DoorDash | $145.66 | $43.70 | $101.96 | 2026-03-18 18:37:01 |
| TXN-01010988 | DoorDash | $126.39 | $37.92 | $88.47 | 2026-03-18 18:35:36 |
| TXN-01009420 | DoorDash | $138.77 | $41.63 | $97.14 | 2026-03-18 18:31:50 |
| TXN-01010503 | DoorDash | $47.61 | $14.28 | $33.33 | 2026-03-18 18:18:06 |
| TXN-01011063 | DoorDash | $85.52 | $25.66 | $59.86 | 2026-03-18 18:12:13 |
| TXN-01011353 | DoorDash | $143.09 | $42.93 | $100.16 | 2026-03-18 18:09:00 |
| TXN-01009401 | DoorDash | $70.60 | $21.18 | $49.42 | 2026-03-18 18:00:05 |
| TXN-01010183 | DoorDash | $123.70 | $37.11 | $86.59 | 2026-03-18 17:42:01 |
| TXN-01010300 | DoorDash | $56.97 | $17.09 | $39.88 | 2026-03-18 17:40:24 |
| TXN-01009729 | DoorDash | $139.32 | $41.80 | $97.52 | 2026-03-18 17:39:39 |
| TXN-01010521 | DoorDash | $57.08 | $17.12 | $39.96 | 2026-03-18 17:35:36 |
| TXN-01010234 | DoorDash | $150.02 | $45.01 | $105.01 | 2026-03-18 17:20:18 |
| TXN-01011867 | DoorDash | $115.13 | $34.54 | $80.59 | 2026-03-18 17:10:11 |