Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016931 | Toast | $41.66 | $1.08 | $40.58 | 2026-04-04 11:41:19 |
| TXN-01016033 | Toast | $130.30 | $3.39 | $126.91 | 2026-04-04 11:34:03 |
| TXN-01016150 | Toast | $44.62 | $1.16 | $43.46 | 2026-04-04 11:16:43 |
| TXN-01017298 | Toast | $67.27 | $1.75 | $65.52 | 2026-04-04 11:08:14 |
| TXN-01016933 | Toast | $111.84 | $2.91 | $108.93 | 2026-04-04 10:52:35 |
| TXN-01016590 | Toast | $122.33 | $3.18 | $119.15 | 2026-04-04 10:26:15 |
| TXN-01016817 | Toast | $137.87 | $3.58 | $134.29 | 2026-04-04 10:20:46 |
| TXN-01016338 | Toast | $94.02 | $2.44 | $91.58 | 2026-04-04 09:51:16 |
| TXN-01016985 | Toast | $46.81 | $1.22 | $45.59 | 2026-04-04 08:54:32 |
| TXN-01016482 | Toast | $60.11 | $1.56 | $58.55 | 2026-04-03 22:49:18 |
| TXN-01016321 | Toast | $104.64 | $2.72 | $101.92 | 2026-04-03 21:33:34 |
| TXN-01016554 | Toast | $87.80 | $2.28 | $85.52 | 2026-04-03 21:11:59 |
| TXN-01017312 | Toast | $48.99 | $1.27 | $47.72 | 2026-04-03 20:42:45 |
| TXN-01016247 | Toast | $73.78 | $1.92 | $71.86 | 2026-04-03 20:40:01 |
| TXN-01016335 | Toast | $117.20 | $3.05 | $114.15 | 2026-04-03 20:27:11 |
| TXN-01017284 | Toast | $135.08 | $3.51 | $131.57 | 2026-04-03 20:16:32 |
| TXN-01017222 | Toast | $89.11 | $2.32 | $86.79 | 2026-04-03 20:05:23 |
| TXN-01015817 | Toast | $77.68 | $2.02 | $75.66 | 2026-04-03 20:03:03 |
| TXN-01016792 | Toast | $122.09 | $3.17 | $118.92 | 2026-04-03 19:41:46 |
| TXN-01016255 | Toast | $120.40 | $3.13 | $117.27 | 2026-04-03 19:36:27 |
| TXN-01016826 | Toast | $60.84 | $1.58 | $59.26 | 2026-04-03 19:14:58 |
| TXN-01016344 | Toast | $46.25 | $1.20 | $45.05 | 2026-04-03 19:14:12 |
| TXN-01017208 | Toast | $125.49 | $3.26 | $122.23 | 2026-04-03 19:11:39 |
| TXN-01015947 | Toast | $48.99 | $1.27 | $47.72 | 2026-04-03 19:05:48 |
| TXN-01015896 | Toast | $96.20 | $2.50 | $93.70 | 2026-04-03 18:57:29 |