Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011107 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-18 07:33:20 |
| TXN-01011311 | DoorDash | $116.34 | $34.90 | $81.44 | 2026-03-17 23:46:38 |
| TXN-01010661 | DoorDash | $149.71 | $44.91 | $104.80 | 2026-03-17 22:58:58 |
| TXN-01011023 | DoorDash | $108.44 | $32.53 | $75.91 | 2026-03-17 22:39:32 |
| TXN-01011288 | DoorDash | $135.52 | $40.66 | $94.86 | 2026-03-17 22:30:19 |
| TXN-01009888 | DoorDash | $92.19 | $27.66 | $64.53 | 2026-03-17 21:59:03 |
| TXN-01012029 | DoorDash | $113.87 | $34.16 | $79.71 | 2026-03-17 21:06:07 |
| TXN-01010351 | DoorDash | $128.92 | $38.68 | $90.24 | 2026-03-17 20:52:30 |
| TXN-01010314 | DoorDash | $132.08 | $39.62 | $92.46 | 2026-03-17 20:42:11 |
| TXN-01010896 | DoorDash | $53.43 | $16.03 | $37.40 | 2026-03-17 20:20:44 |
| TXN-01010475 | DoorDash | $112.85 | $33.85 | $79.00 | 2026-03-17 20:20:41 |
| TXN-01011949 | DoorDash | $58.94 | $17.68 | $41.26 | 2026-03-17 20:19:08 |
| TXN-01011547 | DoorDash | $123.79 | $37.14 | $86.65 | 2026-03-17 19:51:25 |
| TXN-01010683 | DoorDash | $49.07 | $14.72 | $34.35 | 2026-03-17 19:50:28 |
| TXN-01009584 | DoorDash | $111.96 | $33.59 | $78.37 | 2026-03-17 19:22:05 |
| TXN-01010123 | DoorDash | $58.58 | $17.57 | $41.01 | 2026-03-17 19:12:54 |
| TXN-01010563 | DoorDash | $133.58 | $40.07 | $93.51 | 2026-03-17 18:56:06 |
| TXN-01011079 | DoorDash | $154.32 | $46.30 | $108.02 | 2026-03-17 18:50:24 |
| TXN-01011838 | DoorDash | $148.40 | $44.52 | $103.88 | 2026-03-17 18:49:27 |
| TXN-01010261 | DoorDash | $82.21 | $24.66 | $57.55 | 2026-03-17 18:47:22 |
| TXN-01009605 | DoorDash | $100.19 | $30.06 | $70.13 | 2026-03-17 18:45:32 |
| TXN-01012229 | DoorDash | $132.25 | $39.67 | $92.58 | 2026-03-17 18:32:33 |
| TXN-01009766 | DoorDash | $96.96 | $29.09 | $67.87 | 2026-03-17 18:31:02 |
| TXN-01010632 | DoorDash | $48.03 | $14.41 | $33.62 | 2026-03-17 18:16:54 |
| TXN-01010926 | DoorDash | $111.79 | $33.54 | $78.25 | 2026-03-17 18:10:23 |