Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013524 | UberEats | $81.61 | $24.48 | $57.13 | 2026-03-12 11:48:52 |
| TXN-01014389 | UberEats | $67.73 | $20.32 | $47.41 | 2026-03-12 11:27:48 |
| TXN-01013573 | UberEats | $159.40 | $47.82 | $111.58 | 2026-03-12 11:16:20 |
| TXN-01014165 | UberEats | $156.87 | $47.06 | $109.81 | 2026-03-12 11:15:06 |
| TXN-01013959 | UberEats | $123.07 | $36.92 | $86.15 | 2026-03-12 11:11:48 |
| TXN-01012874 | UberEats | $108.33 | $32.50 | $75.83 | 2026-03-12 10:38:06 |
| TXN-01013281 | UberEats | $106.46 | $31.94 | $74.52 | 2026-03-12 10:21:57 |
| TXN-01012384 | UberEats | $80.46 | $24.14 | $56.32 | 2026-03-12 10:12:08 |
| TXN-01012883 | UberEats | $96.43 | $28.93 | $67.50 | 2026-03-12 09:19:58 |
| TXN-01013649 | UberEats | $53.71 | $16.11 | $37.60 | 2026-03-12 09:07:20 |
| TXN-01012410 | UberEats | $117.23 | $35.17 | $82.06 | 2026-03-12 09:04:09 |
| TXN-01014579 | UberEats | $122.84 | $36.85 | $85.99 | 2026-03-12 08:43:01 |
| TXN-01013249 | UberEats | $104.51 | $31.35 | $73.16 | 2026-03-12 08:14:11 |
| TXN-01013807 | UberEats | $133.22 | $39.97 | $93.25 | 2026-03-11 22:52:07 |
| TXN-01013693 | UberEats | $84.77 | $25.43 | $59.34 | 2026-03-11 22:47:02 |
| TXN-01014293 | UberEats | $138.43 | $41.53 | $96.90 | 2026-03-11 22:41:17 |
| TXN-01012391 | UberEats | $103.42 | $31.03 | $72.39 | 2026-03-11 22:15:06 |
| TXN-01013638 | UberEats | $88.19 | $26.46 | $61.73 | 2026-03-11 21:56:10 |
| TXN-01012688 | UberEats | $151.08 | $45.32 | $105.76 | 2026-03-11 21:43:30 |
| TXN-01013753 | UberEats | $113.64 | $34.09 | $79.55 | 2026-03-11 21:33:49 |
| TXN-01013893 | UberEats | $65.27 | $19.58 | $45.69 | 2026-03-11 21:18:32 |
| TXN-01014526 | UberEats | $59.19 | $17.76 | $41.43 | 2026-03-11 21:12:29 |
| TXN-01014269 | UberEats | $106.39 | $31.92 | $74.47 | 2026-03-11 21:05:49 |
| TXN-01014341 | UberEats | $97.36 | $29.21 | $68.15 | 2026-03-11 20:54:06 |
| TXN-01013013 | UberEats | $129.99 | $39.00 | $90.99 | 2026-03-11 20:53:04 |