Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013594 | UberEats | $159.29 | $47.79 | $111.50 | 2026-03-11 20:40:36 |
| TXN-01014192 | UberEats | $119.61 | $35.88 | $83.73 | 2026-03-11 20:27:49 |
| TXN-01012867 | UberEats | $88.20 | $26.46 | $61.74 | 2026-03-11 20:19:16 |
| TXN-01013946 | UberEats | $60.11 | $18.03 | $42.08 | 2026-03-11 20:12:29 |
| TXN-01014546 | UberEats | $67.22 | $20.17 | $47.05 | 2026-03-11 19:36:42 |
| TXN-01014645 | UberEats | $128.54 | $38.56 | $89.98 | 2026-03-11 19:34:31 |
| TXN-01013235 | UberEats | $125.03 | $37.51 | $87.52 | 2026-03-11 19:32:59 |
| TXN-01013473 | UberEats | $83.71 | $25.11 | $58.60 | 2026-03-11 19:28:57 |
| TXN-01012902 | UberEats | $96.24 | $28.87 | $67.37 | 2026-03-11 19:28:08 |
| TXN-01012608 | UberEats | $155.60 | $46.68 | $108.92 | 2026-03-11 19:26:29 |
| TXN-01013575 | UberEats | $74.58 | $22.37 | $52.21 | 2026-03-11 19:25:31 |
| TXN-01013622 | UberEats | $57.07 | $17.12 | $39.95 | 2026-03-11 19:19:47 |
| TXN-01014190 | UberEats | $90.49 | $27.15 | $63.34 | 2026-03-11 19:13:09 |
| TXN-01014265 | UberEats | $55.76 | $16.73 | $39.03 | 2026-03-11 19:03:57 |
| TXN-01012620 | UberEats | $131.23 | $39.37 | $91.86 | 2026-03-11 18:56:28 |
| TXN-01012476 | UberEats | $140.57 | $42.17 | $98.40 | 2026-03-11 18:53:29 |
| TXN-01012469 | UberEats | $149.12 | $44.74 | $104.38 | 2026-03-11 18:49:21 |
| TXN-01014151 | UberEats | $100.21 | $30.06 | $70.15 | 2026-03-11 18:48:49 |
| TXN-01014239 | UberEats | $106.67 | $32.00 | $74.67 | 2026-03-11 18:42:28 |
| TXN-01013141 | UberEats | $115.03 | $34.51 | $80.52 | 2026-03-11 18:41:08 |
| TXN-01012893 | UberEats | $86.49 | $25.95 | $60.54 | 2026-03-11 18:35:33 |
| TXN-01013485 | UberEats | $116.48 | $34.94 | $81.54 | 2026-03-11 18:22:26 |
| TXN-01014077 | UberEats | $123.14 | $36.94 | $86.20 | 2026-03-11 18:20:41 |
| TXN-01013172 | UberEats | $75.10 | $22.53 | $52.57 | 2026-03-11 18:16:04 |
| TXN-01013713 | UberEats | $85.32 | $25.60 | $59.72 | 2026-03-11 18:15:40 |