Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014668 | UberEats | $51.69 | $15.51 | $36.18 | 2026-03-11 18:14:18 |
| TXN-01014241 | UberEats | $126.29 | $37.89 | $88.40 | 2026-03-11 18:11:11 |
| TXN-01013709 | UberEats | $144.70 | $43.41 | $101.29 | 2026-03-11 18:08:37 |
| TXN-01012924 | UberEats | $88.84 | $26.65 | $62.19 | 2026-03-11 18:08:14 |
| TXN-01013122 | UberEats | $69.28 | $20.78 | $48.50 | 2026-03-11 18:07:04 |
| TXN-01012419 | UberEats | $100.18 | $30.05 | $70.13 | 2026-03-11 17:33:51 |
| TXN-01012833 | UberEats | $143.46 | $43.04 | $100.42 | 2026-03-11 17:32:49 |
| TXN-01012990 | UberEats | $75.38 | $22.61 | $52.77 | 2026-03-11 17:30:10 |
| TXN-01014442 | UberEats | $74.09 | $22.23 | $51.86 | 2026-03-11 17:29:08 |
| TXN-01012788 | UberEats | $117.25 | $35.17 | $82.08 | 2026-03-11 17:28:57 |
| TXN-01014004 | UberEats | $122.82 | $36.85 | $85.97 | 2026-03-11 17:25:42 |
| TXN-01014366 | UberEats | $49.35 | $14.80 | $34.55 | 2026-03-11 17:09:29 |
| TXN-01014436 | UberEats | $106.71 | $32.01 | $74.70 | 2026-03-11 17:09:10 |
| TXN-01013755 | UberEats | $57.69 | $17.31 | $40.38 | 2026-03-11 16:33:05 |
| TXN-01013353 | UberEats | $88.81 | $26.64 | $62.17 | 2026-03-11 16:17:49 |
| TXN-01012897 | UberEats | $64.70 | $19.41 | $45.29 | 2026-03-11 15:56:45 |
| TXN-01013924 | UberEats | $134.41 | $40.32 | $94.09 | 2026-03-11 15:51:49 |
| TXN-01013123 | UberEats | $95.22 | $28.57 | $66.65 | 2026-03-11 15:42:13 |
| TXN-01013185 | UberEats | $129.91 | $38.97 | $90.94 | 2026-03-11 15:33:27 |
| TXN-01013487 | UberEats | $50.14 | $15.04 | $35.10 | 2026-03-11 15:15:47 |
| TXN-01014510 | UberEats | $153.30 | $45.99 | $107.31 | 2026-03-11 14:50:59 |
| TXN-01013134 | UberEats | $67.10 | $20.13 | $46.97 | 2026-03-11 14:49:09 |
| TXN-01012764 | UberEats | $126.62 | $37.99 | $88.63 | 2026-03-11 14:48:29 |
| TXN-01013883 | UberEats | $46.22 | $13.87 | $32.35 | 2026-03-11 14:34:36 |
| TXN-01012615 | UberEats | $52.74 | $15.82 | $36.92 | 2026-03-11 14:33:52 |