Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014026 | UberEats | $75.59 | $22.68 | $52.91 | 2026-03-10 18:27:38 |
| TXN-01014217 | UberEats | $120.72 | $36.22 | $84.50 | 2026-03-10 18:27:35 |
| TXN-01012557 | UberEats | $85.56 | $25.67 | $59.89 | 2026-03-10 18:25:21 |
| TXN-01013663 | UberEats | $66.37 | $19.91 | $46.46 | 2026-03-10 18:19:20 |
| TXN-01013822 | UberEats | $123.59 | $37.08 | $86.51 | 2026-03-10 18:14:57 |
| TXN-01012546 | UberEats | $91.92 | $27.58 | $64.34 | 2026-03-10 18:01:37 |
| TXN-01012821 | UberEats | $108.68 | $32.60 | $76.08 | 2026-03-10 17:42:44 |
| TXN-01013180 | UberEats | $60.50 | $18.15 | $42.35 | 2026-03-10 17:32:37 |
| TXN-01012825 | UberEats | $62.97 | $18.89 | $44.08 | 2026-03-10 17:28:00 |
| TXN-01014397 | UberEats | $110.29 | $33.09 | $77.20 | 2026-03-10 17:19:17 |
| TXN-01012744 | UberEats | $89.76 | $26.93 | $62.83 | 2026-03-10 17:10:38 |
| TXN-01012512 | UberEats | $144.72 | $43.42 | $101.30 | 2026-03-10 17:02:58 |
| TXN-01013007 | UberEats | $129.82 | $38.95 | $90.87 | 2026-03-10 16:24:06 |
| TXN-01012933 | UberEats | $112.28 | $33.68 | $78.60 | 2026-03-10 16:12:26 |
| TXN-01013346 | UberEats | $113.38 | $34.01 | $79.37 | 2026-03-10 16:04:38 |
| TXN-01014168 | UberEats | $150.64 | $45.19 | $105.45 | 2026-03-10 15:18:05 |
| TXN-01012416 | UberEats | $156.83 | $47.05 | $109.78 | 2026-03-10 14:25:47 |
| TXN-01013879 | UberEats | $78.19 | $23.46 | $54.73 | 2026-03-10 13:54:53 |
| TXN-01013553 | UberEats | $74.01 | $22.20 | $51.81 | 2026-03-10 13:47:32 |
| TXN-01013723 | UberEats | $87.95 | $26.39 | $61.56 | 2026-03-10 13:43:54 |
| TXN-01013076 | UberEats | $61.51 | $18.45 | $43.06 | 2026-03-10 13:39:17 |
| TXN-01014291 | UberEats | $130.93 | $39.28 | $91.65 | 2026-03-10 13:34:46 |
| TXN-01013560 | UberEats | $83.03 | $24.91 | $58.12 | 2026-03-10 13:31:12 |
| TXN-01012654 | UberEats | $62.10 | $18.63 | $43.47 | 2026-03-10 13:19:46 |
| TXN-01012989 | UberEats | $116.79 | $35.04 | $81.75 | 2026-03-10 12:51:26 |