Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014422 | UberEats | $125.93 | $37.78 | $88.15 | 2026-03-10 08:35:53 |
| TXN-01013219 | UberEats | $143.74 | $43.12 | $100.62 | 2026-03-10 08:23:49 |
| TXN-01013611 | UberEats | $67.43 | $20.23 | $47.20 | 2026-03-09 23:49:09 |
| TXN-01013536 | UberEats | $79.65 | $23.89 | $55.76 | 2026-03-09 22:48:10 |
| TXN-01014475 | UberEats | $52.84 | $15.85 | $36.99 | 2026-03-09 21:56:38 |
| TXN-01012347 | UberEats | $47.58 | $14.27 | $33.31 | 2026-03-09 21:32:52 |
| TXN-01012482 | UberEats | $135.19 | $40.56 | $94.63 | 2026-03-09 21:29:10 |
| TXN-01014188 | UberEats | $104.00 | $31.20 | $72.80 | 2026-03-09 21:24:13 |
| TXN-01013226 | UberEats | $141.77 | $42.53 | $99.24 | 2026-03-09 20:57:43 |
| TXN-01014113 | UberEats | $100.14 | $30.04 | $70.10 | 2026-03-09 20:40:37 |
| TXN-01013865 | UberEats | $152.74 | $45.82 | $106.92 | 2026-03-09 20:38:20 |
| TXN-01012422 | UberEats | $71.48 | $21.44 | $50.04 | 2026-03-09 20:31:07 |
| TXN-01012481 | UberEats | $101.05 | $30.31 | $70.74 | 2026-03-09 20:13:05 |
| TXN-01012932 | UberEats | $69.97 | $20.99 | $48.98 | 2026-03-09 20:06:11 |
| TXN-01012717 | UberEats | $106.26 | $31.88 | $74.38 | 2026-03-09 19:44:19 |
| TXN-01014548 | UberEats | $129.57 | $38.87 | $90.70 | 2026-03-09 19:41:29 |
| TXN-01012760 | UberEats | $115.19 | $34.56 | $80.63 | 2026-03-09 19:34:03 |
| TXN-01013996 | UberEats | $98.54 | $29.56 | $68.98 | 2026-03-09 19:31:40 |
| TXN-01013951 | UberEats | $104.43 | $31.33 | $73.10 | 2026-03-09 19:09:59 |
| TXN-01012409 | UberEats | $101.50 | $30.45 | $71.05 | 2026-03-09 18:49:22 |
| TXN-01012400 | UberEats | $58.39 | $17.52 | $40.87 | 2026-03-09 18:36:29 |
| TXN-01012839 | UberEats | $54.99 | $16.50 | $38.49 | 2026-03-09 18:34:51 |
| TXN-01013139 | UberEats | $135.20 | $40.56 | $94.64 | 2026-03-09 18:28:55 |
| TXN-01013428 | UberEats | $141.36 | $42.41 | $98.95 | 2026-03-09 18:20:55 |
| TXN-01013351 | UberEats | $88.62 | $26.59 | $62.03 | 2026-03-09 18:15:09 |