Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016045 | Toast | $112.53 | $2.93 | $109.60 | 2026-04-03 18:50:31 |
| TXN-01016184 | Toast | $66.17 | $1.72 | $64.45 | 2026-04-03 18:25:19 |
| TXN-01016296 | Toast | $62.64 | $1.63 | $61.01 | 2026-04-03 18:22:25 |
| TXN-01016399 | Toast | $44.78 | $1.16 | $43.62 | 2026-04-03 18:04:09 |
| TXN-01017615 | Toast | $108.20 | $2.81 | $105.39 | 2026-04-03 17:57:01 |
| TXN-01016930 | Toast | $59.56 | $1.55 | $58.01 | 2026-04-03 17:51:30 |
| TXN-01016072 | Toast | $101.94 | $2.65 | $99.29 | 2026-04-03 17:31:03 |
| TXN-01017358 | Toast | $47.69 | $1.24 | $46.45 | 2026-04-03 17:28:27 |
| TXN-01016132 | Toast | $79.54 | $2.07 | $77.47 | 2026-04-03 17:12:59 |
| TXN-01017242 | Toast | $72.22 | $1.88 | $70.34 | 2026-04-03 17:09:59 |
| TXN-01016596 | Toast | $142.65 | $3.71 | $138.94 | 2026-04-03 17:08:52 |
| TXN-01016051 | Toast | $144.08 | $3.75 | $140.33 | 2026-04-03 17:06:44 |
| TXN-01016290 | Toast | $85.57 | $2.22 | $83.35 | 2026-04-03 17:04:02 |
| TXN-01016510 | Toast | $111.62 | $2.90 | $108.72 | 2026-04-03 17:01:28 |
| TXN-01016978 | Toast | $126.82 | $3.30 | $123.52 | 2026-04-03 16:52:41 |
| TXN-01016035 | Toast | $49.20 | $1.28 | $47.92 | 2026-04-03 16:35:41 |
| TXN-01017231 | Toast | $62.45 | $1.62 | $60.83 | 2026-04-03 16:11:54 |
| TXN-01017080 | Toast | $113.91 | $2.96 | $110.95 | 2026-04-03 15:54:22 |
| TXN-01016098 | Toast | $43.65 | $1.13 | $42.52 | 2026-04-03 15:48:39 |
| TXN-01015955 | Toast | $143.31 | $3.73 | $139.58 | 2026-04-03 15:25:23 |
| TXN-01016229 | Toast | $91.16 | $2.37 | $88.79 | 2026-04-03 15:15:41 |
| TXN-01016422 | Toast | $143.42 | $3.73 | $139.69 | 2026-04-03 14:45:44 |
| TXN-01016053 | Toast | $40.46 | $1.05 | $39.41 | 2026-04-03 14:41:58 |
| TXN-01017199 | Toast | $135.06 | $3.51 | $131.55 | 2026-04-03 14:01:39 |
| TXN-01016287 | Toast | $108.15 | $2.81 | $105.34 | 2026-04-03 13:43:02 |