Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012955 | UberEats | $151.04 | $45.31 | $105.73 | 2026-03-09 18:12:18 |
| TXN-01012490 | UberEats | $137.10 | $41.13 | $95.97 | 2026-03-09 18:11:43 |
| TXN-01012356 | UberEats | $149.24 | $44.77 | $104.47 | 2026-03-09 17:42:08 |
| TXN-01013830 | UberEats | $136.44 | $40.93 | $95.51 | 2026-03-09 17:39:03 |
| TXN-01012710 | UberEats | $44.86 | $13.46 | $31.40 | 2026-03-09 17:01:41 |
| TXN-01013760 | UberEats | $75.05 | $22.51 | $52.54 | 2026-03-09 16:54:08 |
| TXN-01013739 | UberEats | $75.31 | $22.59 | $52.72 | 2026-03-09 16:33:49 |
| TXN-01013334 | UberEats | $72.59 | $21.78 | $50.81 | 2026-03-09 15:52:40 |
| TXN-01012669 | UberEats | $50.94 | $15.28 | $35.66 | 2026-03-09 15:36:09 |
| TXN-01012447 | UberEats | $134.45 | $40.33 | $94.12 | 2026-03-09 15:28:41 |
| TXN-01014595 | UberEats | $95.20 | $28.56 | $66.64 | 2026-03-09 15:06:49 |
| TXN-01013618 | UberEats | $107.18 | $32.15 | $75.03 | 2026-03-09 14:41:48 |
| TXN-01012468 | UberEats | $128.04 | $38.41 | $89.63 | 2026-03-09 14:36:24 |
| TXN-01013538 | UberEats | $93.26 | $27.98 | $65.28 | 2026-03-09 14:34:48 |
| TXN-01012599 | UberEats | $121.75 | $36.52 | $85.23 | 2026-03-09 14:34:08 |
| TXN-01013343 | UberEats | $53.91 | $16.17 | $37.74 | 2026-03-09 14:28:29 |
| TXN-01013710 | UberEats | $116.21 | $34.86 | $81.35 | 2026-03-09 14:09:12 |
| TXN-01013165 | UberEats | $90.47 | $27.14 | $63.33 | 2026-03-09 14:03:11 |
| TXN-01014608 | UberEats | $148.45 | $44.53 | $103.92 | 2026-03-09 14:00:53 |
| TXN-01014062 | UberEats | $66.00 | $19.80 | $46.20 | 2026-03-09 13:50:46 |
| TXN-01014521 | UberEats | $76.42 | $22.93 | $53.49 | 2026-03-09 13:49:19 |
| TXN-01014508 | UberEats | $128.73 | $38.62 | $90.11 | 2026-03-09 13:42:13 |
| TXN-01014002 | UberEats | $155.37 | $46.61 | $108.76 | 2026-03-09 13:39:52 |
| TXN-01012938 | UberEats | $46.55 | $13.96 | $32.59 | 2026-03-09 13:29:43 |
| TXN-01014010 | UberEats | $64.40 | $19.32 | $45.08 | 2026-03-09 13:08:47 |