Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000654 | DoorDash | $36.66 | $11.00 | $25.66 | 2026-04-06 22:15:33 |
| TXN-01002352 | Clover | $36.15 | $0.87 | $35.28 | 2026-04-06 21:41:32 |
| TXN-01000521 | DoorDash | $19.12 | $5.74 | $13.38 | 2026-04-06 21:23:39 |
| TXN-01000751 | UberEats | $19.96 | $5.99 | $13.97 | 2026-04-06 21:02:35 |
| TXN-01002247 | Square | $14.70 | $0.43 | $14.27 | 2026-04-06 20:57:24 |
| TXN-01001956 | Toast | $24.12 | $0.63 | $23.49 | 2026-04-06 20:56:18 |
| TXN-01001285 | GrubHub | $27.26 | $8.18 | $19.08 | 2026-04-06 20:55:49 |
| TXN-01000500 | DoorDash | $26.56 | $7.97 | $18.59 | 2026-04-06 20:30:30 |
| TXN-01000639 | DoorDash | $29.12 | $8.74 | $20.38 | 2026-04-06 20:26:34 |
| TXN-01002442 | Clover | $20.88 | $0.50 | $20.38 | 2026-04-06 20:24:43 |
| TXN-01001196 | UberEats | $18.27 | $5.48 | $12.79 | 2026-04-06 20:19:14 |
| TXN-01000706 | UberEats | $20.19 | $6.06 | $14.13 | 2026-04-06 20:05:41 |
| TXN-01001788 | Toast | $24.14 | $0.63 | $23.51 | 2026-04-06 19:52:10 |
| TXN-01000874 | UberEats | $27.45 | $8.23 | $19.22 | 2026-04-06 19:47:31 |
| TXN-01002269 | Square | $34.35 | $1.00 | $33.35 | 2026-04-06 19:44:47 |
| TXN-01000502 | DoorDash | $32.70 | $9.81 | $22.89 | 2026-04-06 19:41:36 |
| TXN-01001333 | GrubHub | $27.49 | $8.25 | $19.24 | 2026-04-06 19:40:59 |
| TXN-01000822 | UberEats | $31.58 | $9.47 | $22.11 | 2026-04-06 19:39:14 |
| TXN-01001083 | UberEats | $21.41 | $6.42 | $14.99 | 2026-04-06 19:24:30 |
| TXN-01001180 | UberEats | $30.50 | $9.15 | $21.35 | 2026-04-06 19:22:01 |
| TXN-01001857 | Toast | $24.50 | $0.64 | $23.86 | 2026-04-06 19:19:09 |
| TXN-01001783 | Toast | $21.22 | $0.55 | $20.67 | 2026-04-06 19:15:19 |
| TXN-01002036 | Square | $17.06 | $0.49 | $16.57 | 2026-04-06 19:03:19 |
| TXN-01000929 | UberEats | $40.47 | $12.14 | $28.33 | 2026-04-06 19:01:14 |
| TXN-01000785 | UberEats | $31.16 | $9.35 | $21.81 | 2026-04-06 19:01:04 |