Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001956 | Toast | $24.12 | $0.63 | $23.49 | 2026-04-06 20:56:18 |
| TXN-01001788 | Toast | $24.14 | $0.63 | $23.51 | 2026-04-06 19:52:10 |
| TXN-01001857 | Toast | $24.50 | $0.64 | $23.86 | 2026-04-06 19:19:09 |
| TXN-01001783 | Toast | $21.22 | $0.55 | $20.67 | 2026-04-06 19:15:19 |
| TXN-01001598 | Toast | $15.32 | $0.40 | $14.92 | 2026-04-06 18:56:03 |
| TXN-01001827 | Toast | $27.34 | $0.71 | $26.63 | 2026-04-06 18:51:28 |
| TXN-01001641 | Toast | $36.64 | $0.95 | $35.69 | 2026-04-06 18:25:09 |
| TXN-01001657 | Toast | $18.30 | $0.48 | $17.82 | 2026-04-06 18:15:01 |
| TXN-01001800 | Toast | $36.75 | $0.96 | $35.79 | 2026-04-06 17:39:40 |
| TXN-01001540 | Toast | $25.31 | $0.66 | $24.65 | 2026-04-06 17:15:44 |
| TXN-01001573 | Toast | $17.48 | $0.45 | $17.03 | 2026-04-06 17:11:24 |
| TXN-01001830 | Toast | $37.88 | $0.98 | $36.90 | 2026-04-06 15:28:22 |
| TXN-01001805 | Toast | $32.56 | $0.85 | $31.71 | 2026-04-06 14:43:31 |
| TXN-01001650 | Toast | $23.83 | $0.62 | $23.21 | 2026-04-06 12:11:35 |
| TXN-01001675 | Toast | $24.02 | $0.62 | $23.40 | 2026-04-06 10:52:08 |
| TXN-01001824 | Toast | $24.32 | $0.63 | $23.69 | 2026-04-05 20:39:53 |
| TXN-01001583 | Toast | $27.91 | $0.73 | $27.18 | 2026-04-05 20:09:58 |
| TXN-01001512 | Toast | $24.25 | $0.63 | $23.62 | 2026-04-05 18:49:20 |
| TXN-01001819 | Toast | $17.17 | $0.45 | $16.72 | 2026-04-05 17:37:11 |
| TXN-01001922 | Toast | $33.18 | $0.86 | $32.32 | 2026-04-05 16:18:26 |
| TXN-01001552 | Toast | $17.79 | $0.46 | $17.33 | 2026-04-05 15:00:00 |
| TXN-01001646 | Toast | $31.47 | $0.82 | $30.65 | 2026-04-05 14:57:26 |
| TXN-01001916 | Toast | $36.03 | $0.94 | $35.09 | 2026-04-05 14:54:33 |
| TXN-01001930 | Toast | $31.25 | $0.81 | $30.44 | 2026-04-05 11:34:18 |
| TXN-01001784 | Toast | $19.05 | $0.50 | $18.55 | 2026-04-05 11:28:40 |