Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002247 | Square | $14.70 | $0.43 | $14.27 | 2026-04-06 20:57:24 |
| TXN-01002269 | Square | $34.35 | $1.00 | $33.35 | 2026-04-06 19:44:47 |
| TXN-01002036 | Square | $17.06 | $0.49 | $16.57 | 2026-04-06 19:03:19 |
| TXN-01002239 | Square | $36.54 | $1.06 | $35.48 | 2026-04-06 15:42:54 |
| TXN-01002030 | Square | $33.13 | $0.96 | $32.17 | 2026-04-06 13:16:15 |
| TXN-01002068 | Square | $16.66 | $0.48 | $16.18 | 2026-04-06 12:29:15 |
| TXN-01002256 | Square | $31.77 | $0.92 | $30.85 | 2026-04-06 12:07:36 |
| TXN-01002194 | Square | $18.70 | $0.54 | $18.16 | 2026-04-06 12:00:55 |
| TXN-01002198 | Square | $35.24 | $1.02 | $34.22 | 2026-04-06 11:59:36 |
| TXN-01002140 | Square | $16.75 | $0.49 | $16.26 | 2026-04-06 11:42:47 |
| TXN-01002109 | Square | $32.85 | $0.95 | $31.90 | 2026-04-06 11:21:36 |
| TXN-01002282 | Square | $34.20 | $0.99 | $33.21 | 2026-04-06 09:22:30 |
| TXN-01002057 | Square | $35.03 | $1.02 | $34.01 | 2026-04-06 09:14:58 |
| TXN-01002001 | Square | $17.21 | $0.50 | $16.71 | 2026-04-06 07:30:00 |
| TXN-01002071 | Square | $16.84 | $0.49 | $16.35 | 2026-04-05 20:50:12 |
| TXN-01002220 | Square | $18.61 | $0.54 | $18.07 | 2026-04-05 20:28:40 |
| TXN-01002127 | Square | $20.91 | $0.61 | $20.30 | 2026-04-05 20:22:44 |
| TXN-01002120 | Square | $15.65 | $0.45 | $15.20 | 2026-04-05 20:08:55 |
| TXN-01002035 | Square | $23.06 | $0.67 | $22.39 | 2026-04-05 19:04:50 |
| TXN-01001972 | Square | $30.93 | $0.90 | $30.03 | 2026-04-05 17:05:51 |
| TXN-01002070 | Square | $37.94 | $1.10 | $36.84 | 2026-04-05 14:45:04 |
| TXN-01002020 | Square | $30.34 | $0.88 | $29.46 | 2026-04-05 14:27:41 |
| TXN-01002244 | Square | $25.20 | $0.73 | $24.47 | 2026-04-05 14:07:30 |
| TXN-01001980 | Square | $17.42 | $0.51 | $16.91 | 2026-04-05 13:24:52 |
| TXN-01002299 | Square | $37.18 | $1.08 | $36.10 | 2026-04-05 11:55:38 |