Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000199 | DoorDash | $34.98 | $10.49 | $24.49 | 2026-03-27 12:05:14 |
| TXN-01000450 | DoorDash | $21.34 | $6.40 | $14.94 | 2026-03-27 11:55:45 |
| TXN-01000664 | DoorDash | $37.83 | $11.35 | $26.48 | 2026-03-27 11:43:45 |
| TXN-01000146 | DoorDash | $37.67 | $11.30 | $26.37 | 2026-03-27 11:08:30 |
| TXN-01000293 | DoorDash | $18.18 | $5.45 | $12.73 | 2026-03-27 11:08:17 |
| TXN-01000289 | DoorDash | $21.79 | $6.54 | $15.25 | 2026-03-27 09:50:58 |
| TXN-01000353 | DoorDash | $24.80 | $7.44 | $17.36 | 2026-03-27 09:40:41 |
| TXN-01000564 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-03-27 09:04:12 |
| TXN-01000003 | DoorDash | $22.08 | $6.62 | $15.46 | 2026-03-27 08:12:45 |
| TXN-01000070 | DoorDash | $27.88 | $8.36 | $19.52 | 2026-03-26 23:04:34 |
| TXN-01000597 | DoorDash | $36.26 | $10.88 | $25.38 | 2026-03-26 22:06:57 |
| TXN-01000303 | DoorDash | $30.40 | $9.12 | $21.28 | 2026-03-26 21:35:21 |
| TXN-01000147 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-03-26 21:29:44 |
| TXN-01000154 | DoorDash | $36.56 | $10.97 | $25.59 | 2026-03-26 19:22:34 |
| TXN-01000565 | DoorDash | $36.78 | $11.03 | $25.75 | 2026-03-26 18:35:13 |
| TXN-01000647 | DoorDash | $35.95 | $10.79 | $25.16 | 2026-03-26 18:09:22 |
| TXN-01000222 | DoorDash | $23.77 | $7.13 | $16.64 | 2026-03-26 17:42:31 |
| TXN-01000693 | DoorDash | $28.68 | $8.60 | $20.08 | 2026-03-26 17:40:26 |
| TXN-01000346 | DoorDash | $25.98 | $7.79 | $18.19 | 2026-03-26 16:50:47 |
| TXN-01000294 | DoorDash | $32.14 | $9.64 | $22.50 | 2026-03-26 16:20:24 |
| TXN-01000528 | DoorDash | $29.09 | $8.73 | $20.36 | 2026-03-26 16:10:20 |
| TXN-01000047 | DoorDash | $38.78 | $11.63 | $27.15 | 2026-03-26 15:50:30 |
| TXN-01000321 | DoorDash | $33.53 | $10.06 | $23.47 | 2026-03-26 15:42:19 |
| TXN-01000599 | DoorDash | $33.89 | $10.17 | $23.72 | 2026-03-26 15:02:59 |
| TXN-01000023 | DoorDash | $27.11 | $8.13 | $18.98 | 2026-03-26 14:14:08 |