Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000658 | DoorDash | $21.17 | $6.35 | $14.82 | 2026-03-26 14:00:45 |
| TXN-01000229 | DoorDash | $29.01 | $8.70 | $20.31 | 2026-03-26 13:06:55 |
| TXN-01000065 | DoorDash | $40.30 | $12.09 | $28.21 | 2026-03-26 12:38:02 |
| TXN-01000632 | DoorDash | $19.03 | $5.71 | $13.32 | 2026-03-26 12:34:11 |
| TXN-01000436 | DoorDash | $30.27 | $9.08 | $21.19 | 2026-03-26 12:08:27 |
| TXN-01000602 | DoorDash | $40.81 | $12.24 | $28.57 | 2026-03-26 11:52:45 |
| TXN-01000442 | DoorDash | $20.43 | $6.13 | $14.30 | 2026-03-26 11:42:39 |
| TXN-01000554 | DoorDash | $23.17 | $6.95 | $16.22 | 2026-03-25 21:56:47 |
| TXN-01000610 | DoorDash | $21.96 | $6.59 | $15.37 | 2026-03-25 21:27:11 |
| TXN-01000524 | DoorDash | $28.20 | $8.46 | $19.74 | 2026-03-25 19:52:13 |
| TXN-01000027 | DoorDash | $22.56 | $6.77 | $15.79 | 2026-03-25 19:00:43 |
| TXN-01000081 | DoorDash | $35.15 | $10.54 | $24.61 | 2026-03-25 18:35:00 |
| TXN-01000022 | DoorDash | $22.44 | $6.73 | $15.71 | 2026-03-25 16:47:37 |
| TXN-01000595 | DoorDash | $25.85 | $7.75 | $18.10 | 2026-03-25 15:40:00 |
| TXN-01000393 | DoorDash | $40.60 | $12.18 | $28.42 | 2026-03-25 15:32:35 |
| TXN-01000004 | DoorDash | $32.80 | $9.84 | $22.96 | 2026-03-25 14:28:37 |
| TXN-01000699 | DoorDash | $17.73 | $5.32 | $12.41 | 2026-03-25 14:27:52 |
| TXN-01000543 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-03-25 14:24:52 |
| TXN-01000224 | DoorDash | $30.28 | $9.08 | $21.20 | 2026-03-25 13:59:20 |
| TXN-01000491 | DoorDash | $30.84 | $9.25 | $21.59 | 2026-03-25 13:25:52 |
| TXN-01000463 | DoorDash | $17.41 | $5.22 | $12.19 | 2026-03-25 12:35:18 |
| TXN-01000017 | DoorDash | $32.55 | $9.76 | $22.79 | 2026-03-25 12:20:53 |
| TXN-01000043 | DoorDash | $16.64 | $4.99 | $11.65 | 2026-03-25 12:14:00 |
| TXN-01000431 | DoorDash | $36.75 | $11.03 | $25.72 | 2026-03-25 11:56:05 |
| TXN-01000687 | DoorDash | $23.32 | $7.00 | $16.32 | 2026-03-25 11:45:18 |