Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000076 | DoorDash | $18.85 | $5.66 | $13.19 | 2026-03-25 11:18:38 |
| TXN-01000218 | DoorDash | $22.36 | $6.71 | $15.65 | 2026-03-25 11:12:58 |
| TXN-01000235 | DoorDash | $28.64 | $8.59 | $20.05 | 2026-03-25 09:04:15 |
| TXN-01000633 | DoorDash | $33.62 | $10.09 | $23.53 | 2026-03-25 08:46:29 |
| TXN-01000214 | DoorDash | $20.17 | $6.05 | $14.12 | 2026-03-25 08:26:05 |
| TXN-01000121 | DoorDash | $28.04 | $8.41 | $19.63 | 2026-03-24 22:38:20 |
| TXN-01000662 | DoorDash | $38.27 | $11.48 | $26.79 | 2026-03-24 21:20:38 |
| TXN-01000031 | DoorDash | $35.68 | $10.70 | $24.98 | 2026-03-24 20:55:40 |
| TXN-01000439 | DoorDash | $21.89 | $6.57 | $15.32 | 2026-03-24 20:54:05 |
| TXN-01000062 | DoorDash | $31.11 | $9.33 | $21.78 | 2026-03-24 20:33:10 |
| TXN-01000695 | DoorDash | $18.49 | $5.55 | $12.94 | 2026-03-24 18:44:59 |
| TXN-01000645 | DoorDash | $22.75 | $6.83 | $15.92 | 2026-03-24 18:35:37 |
| TXN-01000288 | DoorDash | $36.10 | $10.83 | $25.27 | 2026-03-24 17:28:32 |
| TXN-01000452 | DoorDash | $35.65 | $10.69 | $24.96 | 2026-03-24 17:20:15 |
| TXN-01000096 | DoorDash | $25.12 | $7.54 | $17.58 | 2026-03-24 14:53:34 |
| TXN-01000464 | DoorDash | $17.99 | $5.40 | $12.59 | 2026-03-24 14:35:17 |
| TXN-01000210 | DoorDash | $17.49 | $5.25 | $12.24 | 2026-03-24 13:48:31 |
| TXN-01000170 | DoorDash | $28.26 | $8.48 | $19.78 | 2026-03-24 13:47:35 |
| TXN-01000290 | DoorDash | $38.38 | $11.51 | $26.87 | 2026-03-24 13:41:01 |
| TXN-01000514 | DoorDash | $37.35 | $11.21 | $26.14 | 2026-03-24 13:25:42 |
| TXN-01000295 | DoorDash | $41.66 | $12.50 | $29.16 | 2026-03-24 12:32:38 |
| TXN-01000483 | DoorDash | $34.24 | $10.27 | $23.97 | 2026-03-24 12:20:42 |
| TXN-01000497 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-03-24 12:14:03 |
| TXN-01000590 | DoorDash | $39.69 | $11.91 | $27.78 | 2026-03-24 11:12:39 |
| TXN-01000343 | DoorDash | $17.54 | $5.26 | $12.28 | 2026-03-24 10:29:28 |