Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000063 | DoorDash | $17.56 | $5.27 | $12.29 | 2026-03-24 10:11:04 |
| TXN-01000630 | DoorDash | $33.96 | $10.19 | $23.77 | 2026-03-23 21:50:15 |
| TXN-01000251 | DoorDash | $31.68 | $9.50 | $22.18 | 2026-03-23 19:57:18 |
| TXN-01000037 | DoorDash | $18.30 | $5.49 | $12.81 | 2026-03-23 19:48:34 |
| TXN-01000291 | DoorDash | $17.66 | $5.30 | $12.36 | 2026-03-23 19:27:43 |
| TXN-01000473 | DoorDash | $30.57 | $9.17 | $21.40 | 2026-03-23 19:23:21 |
| TXN-01000163 | DoorDash | $24.75 | $7.42 | $17.33 | 2026-03-23 19:11:31 |
| TXN-01000407 | DoorDash | $41.12 | $12.34 | $28.78 | 2026-03-23 18:23:59 |
| TXN-01000274 | DoorDash | $18.64 | $5.59 | $13.05 | 2026-03-23 17:17:02 |
| TXN-01000389 | DoorDash | $37.60 | $11.28 | $26.32 | 2026-03-23 17:01:40 |
| TXN-01000421 | DoorDash | $35.01 | $10.50 | $24.51 | 2026-03-23 16:58:35 |
| TXN-01000577 | DoorDash | $37.52 | $11.26 | $26.26 | 2026-03-23 16:43:21 |
| TXN-01000469 | DoorDash | $24.66 | $7.40 | $17.26 | 2026-03-23 16:09:38 |
| TXN-01000677 | DoorDash | $35.95 | $10.79 | $25.16 | 2026-03-23 16:07:36 |
| TXN-01000056 | DoorDash | $20.37 | $6.11 | $14.26 | 2026-03-23 15:55:25 |
| TXN-01000179 | DoorDash | $30.85 | $9.26 | $21.59 | 2026-03-23 15:21:11 |
| TXN-01000489 | DoorDash | $33.84 | $10.15 | $23.69 | 2026-03-23 13:22:35 |
| TXN-01000078 | DoorDash | $22.88 | $6.86 | $16.02 | 2026-03-23 12:58:54 |
| TXN-01000363 | DoorDash | $40.46 | $12.14 | $28.32 | 2026-03-23 12:08:09 |
| TXN-01000674 | DoorDash | $37.69 | $11.31 | $26.38 | 2026-03-23 11:36:01 |
| TXN-01000648 | DoorDash | $41.74 | $12.52 | $29.22 | 2026-03-23 11:26:58 |
| TXN-01000651 | DoorDash | $28.51 | $8.55 | $19.96 | 2026-03-23 10:46:44 |
| TXN-01000143 | DoorDash | $37.56 | $11.27 | $26.29 | 2026-03-23 08:34:03 |
| TXN-01000399 | DoorDash | $36.12 | $10.84 | $25.28 | 2026-03-22 22:30:40 |
| TXN-01000696 | DoorDash | $38.65 | $11.59 | $27.06 | 2026-03-22 21:20:37 |