Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002490 | Clover | $15.08 | $0.36 | $14.72 | 2026-04-02 15:03:20 |
| TXN-01001896 | Toast | $25.81 | $0.67 | $25.14 | 2026-04-02 14:31:19 |
| TXN-01001464 | GrubHub | $19.63 | $5.89 | $13.74 | 2026-04-02 14:29:57 |
| TXN-01000058 | DoorDash | $39.91 | $11.97 | $27.94 | 2026-04-02 14:27:44 |
| TXN-01001645 | Toast | $37.82 | $0.98 | $36.84 | 2026-04-02 14:10:51 |
| TXN-01000416 | DoorDash | $31.71 | $9.51 | $22.20 | 2026-04-02 14:08:04 |
| TXN-01002317 | Square | $17.68 | $0.51 | $17.17 | 2026-04-02 14:01:38 |
| TXN-01000644 | DoorDash | $24.62 | $7.39 | $17.23 | 2026-04-02 14:00:06 |
| TXN-01000803 | UberEats | $37.86 | $11.36 | $26.50 | 2026-04-02 13:59:53 |
| TXN-01000771 | UberEats | $24.20 | $7.26 | $16.94 | 2026-04-02 13:53:47 |
| TXN-01001770 | Toast | $16.93 | $0.44 | $16.49 | 2026-04-02 13:53:37 |
| TXN-01000195 | DoorDash | $17.63 | $5.29 | $12.34 | 2026-04-02 13:47:52 |
| TXN-01001668 | Toast | $34.28 | $0.89 | $33.39 | 2026-04-02 13:43:44 |
| TXN-01000227 | DoorDash | $34.22 | $10.27 | $23.95 | 2026-04-02 13:42:50 |
| TXN-01000818 | UberEats | $39.97 | $11.99 | $27.98 | 2026-04-02 13:42:37 |
| TXN-01002128 | Square | $34.22 | $0.99 | $33.23 | 2026-04-02 13:39:52 |
| TXN-01000099 | DoorDash | $24.98 | $7.49 | $17.49 | 2026-04-02 13:38:32 |
| TXN-01001438 | GrubHub | $32.79 | $9.84 | $22.95 | 2026-04-02 13:29:25 |
| TXN-01001558 | Toast | $29.05 | $0.76 | $28.29 | 2026-04-02 13:26:00 |
| TXN-01001401 | GrubHub | $39.65 | $11.89 | $27.76 | 2026-04-02 13:09:17 |
| TXN-01001866 | Toast | $24.80 | $0.64 | $24.16 | 2026-04-02 12:58:55 |
| TXN-01000260 | DoorDash | $40.37 | $12.11 | $28.26 | 2026-04-02 12:55:21 |
| TXN-01001007 | UberEats | $17.69 | $5.31 | $12.38 | 2026-04-02 12:48:34 |
| TXN-01000512 | DoorDash | $35.03 | $10.51 | $24.52 | 2026-04-02 12:43:48 |
| TXN-01000981 | UberEats | $37.43 | $11.23 | $26.20 | 2026-04-02 12:33:23 |