Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001620 | Toast | $21.36 | $0.56 | $20.80 | 2026-04-02 12:30:23 |
| TXN-01001989 | Square | $37.65 | $1.09 | $36.56 | 2026-04-02 12:27:58 |
| TXN-01000164 | DoorDash | $21.55 | $6.46 | $15.09 | 2026-04-02 12:17:56 |
| TXN-01001214 | UberEats | $35.19 | $10.56 | $24.63 | 2026-04-02 12:12:54 |
| TXN-01001478 | GrubHub | $25.17 | $7.55 | $17.62 | 2026-04-02 12:10:02 |
| TXN-01001483 | GrubHub | $18.08 | $5.42 | $12.66 | 2026-04-02 12:08:39 |
| TXN-01001486 | GrubHub | $27.58 | $8.27 | $19.31 | 2026-04-02 11:50:44 |
| TXN-01001955 | Toast | $25.66 | $0.67 | $24.99 | 2026-04-02 11:50:37 |
| TXN-01002260 | Square | $30.30 | $0.88 | $29.42 | 2026-04-02 11:42:38 |
| TXN-01000782 | UberEats | $18.72 | $5.62 | $13.10 | 2026-04-02 11:00:03 |
| TXN-01001542 | Toast | $21.38 | $0.56 | $20.82 | 2026-04-02 10:39:10 |
| TXN-01000686 | DoorDash | $37.01 | $11.10 | $25.91 | 2026-04-02 09:22:34 |
| TXN-01000239 | DoorDash | $17.28 | $5.18 | $12.10 | 2026-04-02 09:22:23 |
| TXN-01001817 | Toast | $31.03 | $0.81 | $30.22 | 2026-04-02 09:16:32 |
| TXN-01002026 | Square | $35.12 | $1.02 | $34.10 | 2026-04-02 08:47:14 |
| TXN-01002042 | Square | $36.50 | $1.06 | $35.44 | 2026-04-02 08:33:21 |
| TXN-01001567 | Toast | $18.22 | $0.47 | $17.75 | 2026-04-02 08:32:07 |
| TXN-01000168 | DoorDash | $28.71 | $8.61 | $20.10 | 2026-04-02 08:18:14 |
| TXN-01002451 | Clover | $33.17 | $0.80 | $32.37 | 2026-04-02 07:59:09 |
| TXN-01001174 | UberEats | $19.94 | $5.98 | $13.96 | 2026-04-02 07:26:31 |
| TXN-01001335 | GrubHub | $20.85 | $6.25 | $14.60 | 2026-04-01 22:39:17 |
| TXN-01001632 | Toast | $37.27 | $0.97 | $36.30 | 2026-04-01 22:36:42 |
| TXN-01001696 | Toast | $23.78 | $0.62 | $23.16 | 2026-04-01 22:07:29 |
| TXN-01000142 | DoorDash | $25.84 | $7.75 | $18.09 | 2026-04-01 21:26:16 |
| TXN-01000501 | DoorDash | $32.82 | $9.85 | $22.97 | 2026-04-01 21:20:18 |