Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000821 | UberEats | $26.16 | $7.85 | $18.31 | 2026-04-01 21:02:11 |
| TXN-01001411 | GrubHub | $24.51 | $7.35 | $17.16 | 2026-04-01 20:52:33 |
| TXN-01000715 | UberEats | $35.98 | $10.79 | $25.19 | 2026-04-01 20:41:43 |
| TXN-01000744 | UberEats | $38.88 | $11.66 | $27.22 | 2026-04-01 20:21:51 |
| TXN-01001846 | Toast | $18.27 | $0.48 | $17.79 | 2026-04-01 20:05:01 |
| TXN-01001472 | GrubHub | $41.38 | $12.41 | $28.97 | 2026-04-01 19:29:33 |
| TXN-01001351 | GrubHub | $38.83 | $11.65 | $27.18 | 2026-04-01 19:29:10 |
| TXN-01000149 | DoorDash | $34.56 | $10.37 | $24.19 | 2026-04-01 19:19:06 |
| TXN-01000492 | DoorDash | $24.97 | $7.49 | $17.48 | 2026-04-01 19:18:02 |
| TXN-01000683 | DoorDash | $41.64 | $12.49 | $29.15 | 2026-04-01 19:13:51 |
| TXN-01000922 | UberEats | $39.02 | $11.71 | $27.31 | 2026-04-01 19:12:01 |
| TXN-01001621 | Toast | $37.30 | $0.97 | $36.33 | 2026-04-01 19:09:22 |
| TXN-01000697 | DoorDash | $16.16 | $4.85 | $11.31 | 2026-04-01 19:05:46 |
| TXN-01001159 | UberEats | $31.88 | $9.56 | $22.32 | 2026-04-01 19:02:54 |
| TXN-01001124 | UberEats | $30.95 | $9.29 | $21.66 | 2026-04-01 18:47:08 |
| TXN-01000384 | DoorDash | $37.46 | $11.24 | $26.22 | 2026-04-01 18:28:39 |
| TXN-01001225 | UberEats | $16.42 | $4.93 | $11.49 | 2026-04-01 18:24:49 |
| TXN-01000173 | DoorDash | $29.87 | $8.96 | $20.91 | 2026-04-01 18:12:13 |
| TXN-01001986 | Square | $16.44 | $0.48 | $15.96 | 2026-04-01 17:50:08 |
| TXN-01000131 | DoorDash | $26.11 | $7.83 | $18.28 | 2026-04-01 17:44:01 |
| TXN-01000366 | DoorDash | $24.75 | $7.42 | $17.33 | 2026-04-01 17:38:24 |
| TXN-01000339 | DoorDash | $28.80 | $8.64 | $20.16 | 2026-04-01 17:37:28 |
| TXN-01001290 | GrubHub | $41.06 | $12.32 | $28.74 | 2026-04-01 17:32:05 |
| TXN-01000132 | DoorDash | $38.12 | $11.44 | $26.68 | 2026-04-01 17:30:00 |
| TXN-01002436 | Clover | $17.34 | $0.42 | $16.92 | 2026-04-01 17:28:52 |