Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000605 | DoorDash | $29.99 | $9.00 | $20.99 | 2026-03-20 18:08:50 |
| TXN-01000026 | DoorDash | $17.73 | $5.32 | $12.41 | 2026-03-20 17:29:33 |
| TXN-01000663 | DoorDash | $26.09 | $7.83 | $18.26 | 2026-03-20 17:22:22 |
| TXN-01000656 | DoorDash | $22.06 | $6.62 | $15.44 | 2026-03-20 17:11:40 |
| TXN-01000541 | DoorDash | $41.62 | $12.49 | $29.13 | 2026-03-20 16:46:14 |
| TXN-01000325 | DoorDash | $20.62 | $6.19 | $14.43 | 2026-03-20 16:14:32 |
| TXN-01000181 | DoorDash | $37.23 | $11.17 | $26.06 | 2026-03-20 15:36:40 |
| TXN-01000380 | DoorDash | $26.76 | $8.03 | $18.73 | 2026-03-20 15:15:24 |
| TXN-01000458 | DoorDash | $16.70 | $5.01 | $11.69 | 2026-03-20 15:15:13 |
| TXN-01000538 | DoorDash | $41.62 | $12.49 | $29.13 | 2026-03-20 14:58:58 |
| TXN-01000549 | DoorDash | $35.13 | $10.54 | $24.59 | 2026-03-20 14:34:13 |
| TXN-01000668 | DoorDash | $19.64 | $5.89 | $13.75 | 2026-03-20 14:31:40 |
| TXN-01000592 | DoorDash | $18.13 | $5.44 | $12.69 | 2026-03-20 14:15:44 |
| TXN-01000466 | DoorDash | $41.16 | $12.35 | $28.81 | 2026-03-20 13:21:35 |
| TXN-01000484 | DoorDash | $28.39 | $8.52 | $19.87 | 2026-03-20 13:11:29 |
| TXN-01000516 | DoorDash | $16.28 | $4.88 | $11.40 | 2026-03-20 12:48:17 |
| TXN-01000561 | DoorDash | $29.72 | $8.92 | $20.80 | 2026-03-20 12:13:21 |
| TXN-01000277 | DoorDash | $25.32 | $7.60 | $17.72 | 2026-03-20 12:07:54 |
| TXN-01000068 | DoorDash | $22.23 | $6.67 | $15.56 | 2026-03-20 11:41:19 |
| TXN-01000657 | DoorDash | $32.99 | $9.90 | $23.09 | 2026-03-20 08:39:56 |
| TXN-01000556 | DoorDash | $17.30 | $5.19 | $12.11 | 2026-03-19 21:42:24 |
| TXN-01000035 | DoorDash | $18.98 | $5.69 | $13.29 | 2026-03-19 20:53:51 |
| TXN-01000285 | DoorDash | $19.49 | $5.85 | $13.64 | 2026-03-19 19:15:37 |
| TXN-01000344 | DoorDash | $17.07 | $5.12 | $11.95 | 2026-03-19 19:04:41 |
| TXN-01000640 | DoorDash | $17.04 | $5.11 | $11.93 | 2026-03-19 18:51:34 |