Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001561 | Toast | $19.26 | $0.50 | $18.76 | 2026-04-01 17:13:17 |
| TXN-01000773 | UberEats | $19.60 | $5.88 | $13.72 | 2026-04-01 17:09:06 |
| TXN-01000297 | DoorDash | $32.83 | $9.85 | $22.98 | 2026-04-01 16:55:13 |
| TXN-01000678 | DoorDash | $19.04 | $5.71 | $13.33 | 2026-04-01 16:23:34 |
| TXN-01002346 | Clover | $36.32 | $0.87 | $35.45 | 2026-04-01 16:14:11 |
| TXN-01000178 | DoorDash | $32.49 | $9.75 | $22.74 | 2026-04-01 15:55:00 |
| TXN-01002079 | Square | $35.18 | $1.02 | $34.16 | 2026-04-01 15:31:33 |
| TXN-01001682 | Toast | $15.87 | $0.41 | $15.46 | 2026-04-01 15:27:02 |
| TXN-01000568 | DoorDash | $35.29 | $10.59 | $24.70 | 2026-04-01 15:15:44 |
| TXN-01000969 | UberEats | $20.35 | $6.11 | $14.24 | 2026-04-01 15:15:21 |
| TXN-01000433 | DoorDash | $29.61 | $8.88 | $20.73 | 2026-04-01 14:36:04 |
| TXN-01000208 | DoorDash | $24.41 | $7.32 | $17.09 | 2026-04-01 14:32:52 |
| TXN-01002509 | Clover | $18.30 | $0.44 | $17.86 | 2026-04-01 14:30:16 |
| TXN-01002199 | Square | $17.90 | $0.52 | $17.38 | 2026-04-01 14:16:49 |
| TXN-01000855 | UberEats | $19.19 | $5.76 | $13.43 | 2026-04-01 14:10:13 |
| TXN-01000462 | DoorDash | $34.80 | $10.44 | $24.36 | 2026-04-01 14:02:25 |
| TXN-01001284 | GrubHub | $17.54 | $5.26 | $12.28 | 2026-04-01 13:56:52 |
| TXN-01001722 | Toast | $29.83 | $0.78 | $29.05 | 2026-04-01 13:45:10 |
| TXN-01002405 | Clover | $23.22 | $0.56 | $22.66 | 2026-04-01 13:38:17 |
| TXN-01002048 | Square | $37.03 | $1.07 | $35.96 | 2026-04-01 13:37:56 |
| TXN-01000373 | DoorDash | $35.87 | $10.76 | $25.11 | 2026-04-01 13:33:26 |
| TXN-01002326 | Clover | $21.63 | $0.52 | $21.11 | 2026-04-01 13:22:51 |
| TXN-01000312 | DoorDash | $23.12 | $6.94 | $16.18 | 2026-04-01 13:21:22 |
| TXN-01001946 | Toast | $27.42 | $0.71 | $26.71 | 2026-04-01 13:16:37 |
| TXN-01002063 | Square | $28.06 | $0.81 | $27.25 | 2026-04-01 13:01:12 |