Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000077 | DoorDash | $21.51 | $6.45 | $15.06 | 2026-03-18 12:40:54 |
| TXN-01000020 | DoorDash | $38.62 | $11.59 | $27.03 | 2026-03-18 12:31:25 |
| TXN-01000006 | DoorDash | $34.04 | $10.21 | $23.83 | 2026-03-18 12:13:48 |
| TXN-01000456 | DoorDash | $30.95 | $9.29 | $21.66 | 2026-03-18 12:10:31 |
| TXN-01000029 | DoorDash | $35.85 | $10.76 | $25.09 | 2026-03-18 11:27:10 |
| TXN-01000354 | DoorDash | $24.70 | $7.41 | $17.29 | 2026-03-18 10:43:24 |
| TXN-01000356 | DoorDash | $38.54 | $11.56 | $26.98 | 2026-03-18 10:42:09 |
| TXN-01000045 | DoorDash | $16.91 | $5.07 | $11.84 | 2026-03-18 10:15:17 |
| TXN-01000357 | DoorDash | $39.66 | $11.90 | $27.76 | 2026-03-17 21:44:42 |
| TXN-01000383 | DoorDash | $19.64 | $5.89 | $13.75 | 2026-03-17 20:30:44 |
| TXN-01000681 | DoorDash | $35.41 | $10.62 | $24.79 | 2026-03-17 20:02:28 |
| TXN-01000488 | DoorDash | $23.77 | $7.13 | $16.64 | 2026-03-17 19:45:13 |
| TXN-01000559 | DoorDash | $37.93 | $11.38 | $26.55 | 2026-03-17 19:09:51 |
| TXN-01000133 | DoorDash | $40.33 | $12.10 | $28.23 | 2026-03-17 18:54:57 |
| TXN-01000316 | DoorDash | $20.15 | $6.04 | $14.11 | 2026-03-17 18:49:36 |
| TXN-01000423 | DoorDash | $41.71 | $12.51 | $29.20 | 2026-03-17 18:31:12 |
| TXN-01000206 | DoorDash | $33.93 | $10.18 | $23.75 | 2026-03-17 18:25:52 |
| TXN-01000333 | DoorDash | $26.27 | $7.88 | $18.39 | 2026-03-17 18:14:21 |
| TXN-01000269 | DoorDash | $39.47 | $11.84 | $27.63 | 2026-03-17 18:07:08 |
| TXN-01000517 | DoorDash | $40.62 | $12.19 | $28.43 | 2026-03-17 17:36:00 |
| TXN-01000186 | DoorDash | $41.54 | $12.46 | $29.08 | 2026-03-17 17:03:39 |
| TXN-01000536 | DoorDash | $28.23 | $8.47 | $19.76 | 2026-03-17 14:49:08 |
| TXN-01000212 | DoorDash | $19.47 | $5.84 | $13.63 | 2026-03-17 14:44:31 |
| TXN-01000196 | DoorDash | $30.73 | $9.22 | $21.51 | 2026-03-17 14:29:44 |
| TXN-01000084 | DoorDash | $19.38 | $5.81 | $13.57 | 2026-03-17 13:59:50 |