Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002279 | Square | $19.03 | $0.55 | $18.48 | 2026-04-02 18:47:41 |
| TXN-01002082 | Square | $29.31 | $0.85 | $28.46 | 2026-04-02 17:02:13 |
| TXN-01002189 | Square | $17.74 | $0.51 | $17.23 | 2026-04-02 15:48:24 |
| TXN-01002317 | Square | $17.68 | $0.51 | $17.17 | 2026-04-02 14:01:38 |
| TXN-01002128 | Square | $34.22 | $0.99 | $33.23 | 2026-04-02 13:39:52 |
| TXN-01001989 | Square | $37.65 | $1.09 | $36.56 | 2026-04-02 12:27:58 |
| TXN-01002260 | Square | $30.30 | $0.88 | $29.42 | 2026-04-02 11:42:38 |
| TXN-01002026 | Square | $35.12 | $1.02 | $34.10 | 2026-04-02 08:47:14 |
| TXN-01002042 | Square | $36.50 | $1.06 | $35.44 | 2026-04-02 08:33:21 |
| TXN-01001986 | Square | $16.44 | $0.48 | $15.96 | 2026-04-01 17:50:08 |
| TXN-01002079 | Square | $35.18 | $1.02 | $34.16 | 2026-04-01 15:31:33 |
| TXN-01002199 | Square | $17.90 | $0.52 | $17.38 | 2026-04-01 14:16:49 |
| TXN-01002048 | Square | $37.03 | $1.07 | $35.96 | 2026-04-01 13:37:56 |
| TXN-01002063 | Square | $28.06 | $0.81 | $27.25 | 2026-04-01 13:01:12 |
| TXN-01001977 | Square | $18.38 | $0.53 | $17.85 | 2026-04-01 10:19:26 |
| TXN-01002176 | Square | $33.51 | $0.97 | $32.54 | 2026-04-01 08:54:46 |
| TXN-01002145 | Square | $15.86 | $0.46 | $15.40 | 2026-04-01 08:17:09 |
| TXN-01002094 | Square | $20.00 | $0.58 | $19.42 | 2026-03-31 19:43:54 |
| TXN-01002018 | Square | $35.14 | $1.02 | $34.12 | 2026-03-31 19:12:54 |
| TXN-01002280 | Square | $14.22 | $0.41 | $13.81 | 2026-03-31 19:06:43 |
| TXN-01002173 | Square | $19.71 | $0.57 | $19.14 | 2026-03-31 17:28:47 |
| TXN-01001996 | Square | $33.93 | $0.98 | $32.95 | 2026-03-31 17:17:56 |
| TXN-01002096 | Square | $32.06 | $0.93 | $31.13 | 2026-03-31 16:16:00 |
| TXN-01002250 | Square | $26.83 | $0.78 | $26.05 | 2026-03-31 15:50:44 |
| TXN-01002138 | Square | $30.67 | $0.89 | $29.78 | 2026-03-31 14:21:47 |